Mobile Marketing And Wireless Advertising – Strategies for Carriers: Global Industry Shares, Size, Trend and Analysis; Report Available at MRRBIZ

(PRWEB) July 15, 2014

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors.

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Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. LBM advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018.

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Key Findings

The availability of spectrum underpins the timing and scale of LTE deployments and operators competitive positioning long-term. The importance of access to appropriate LTE spectrum has resulted in high bids for auctioned spectrum, acquisitions of companies with relevant spectrum and loss of 2G market share for the sake of spectrum reframing.

Adoption of LTE differs depending on the market. As competitive operators reach nationwide coverage, adoption accelerates. To retain their high-value customer bases and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies.

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Device strategies are important in order to drive upgrades:

Ensuring the availability of a range of devices including popular, exclusive as well as low-cost devices that meet operator configuration requirements such as frequencies and backward compatibility with 2G and 3G networks, is fundamental.

LTE device adoption can be maximized by offering low-cost devices, providing financing and annual handset upgrade options, limiting the availability of non-LTE devices if appropriate (particularly among tablets) and offering smartphones that target less technology-savvy customers. Shared data plans also help drive adoption, and more operators are targeting LTE car connectivity.

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Worldwide Major Mobile Phone Vendor Performance, 2Q 2014:

This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume declined 8.6% sequentially in the first quarter of 2014, to around 448.6 million units.

As for shipment volume share of individual brands, Samsung and Apple clinched the first and second places, followed by Huawei and Lenovo. Worldwide shipment volume of mobile phones is forecast to hit approximately 1.88 billion units in 2014, with the first and second half shipment share estimated at 46% and 54%, respectively.

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eMazzanti Technologies Announces Availability of Integrated Wired and Wireless Network Security

Hoboken, New Jersey (PRWEB) June 11, 2014

eMazzanti Technologies, a Hoboken, New Jersey and New York City area IT expert, computer consultant and 5 X WatchGuard Partner of the Year, announced today that a recently released security operating system from WatchGuard Technologies that integrates wired and wireless network security will immediately be made available to eMazzantis customer base. WatchGuard is a network security industry leader represented by eMazzanti to business customers in the Northeast.

This leap forward in network security functionality will strengthen our customers threat protection and simplify network security management, stated Carl Mazzanti, CEO, eMazzanti Technologies. eMazzantis security team is certified and ready to implement the new technology.


Abaqus and 1Shop Wireless Team Launch myGeoTracking MRM Service for T-Mobile Business Customers

Palo Alto, CA (PRWEB) May 29, 2012

Abaqus, Inc., the leading developer of device-neutral, cloud-based location & messaging platform which enables high quality, low cost mobile workforce and asset management solutions and 1Shop Wireless, an exclusive, national Business Partner Sales (BPS) Master Agent for T-Mobile USA; have teamed to provide the cloud-based myGeoTracking mobile workforce management service for T-Mobile customers.

Were really excited to work with Abaqus to offer their myGeoTracking MRM service to T-Mobile customers, said Peter Giansante, Director of Sales for 1Shop Wireless. Its an ideal device-neutral location-based-solution for companies that want to equip their employees with feature phones and smartphones, and want to avoid the deployment and training issues associated with mobile apps-based MRM services.

The myGeoTracking platform provides a unique cloud-hosted solution that combines network-derived and phone-based GPS location information with fine-grained privacy control options, location-enhanced SMS, and a powerful rules engine to let companies quickly and easily manage their field-personnel and assets. It does not require special devices & smartphones, expensive data plans, cumbersome applications, or software.

AbaqusmyGeoTracking bizTeam service is a great fit for any field-force oriented T-Mobile customer that needs to deploy a mobile management solution, said Gillian Foley, Vice President of One Shop Wireless. T-Mobile is constantly seeking innovative ways to meet customer demands. myGeoTracking fits the bill with its cloud-based approach that provides a lot of flexibility and choice to companies seeking a better way to affordably manage their mobile workforce.

Were thrilled to team up with 1Shop Wireless & T-Mobile to provide the myGeoTracking bizTeam service as a light MRM solution for small-to-medium business customers, said Shailendra Jain, CEO/Founder or Abaqus, Inc. We look forward to working with 1Shop Wireless and T-Mobile to grow the adoption of cloud-based location & messaging services with strong privacy controls, and help their customers achieve clear ROI and real bottom line benefits from the service.

Hassle-free Mobile Team Management

Unlike smartphone-based applications that require special phones and client applications, the Location-enhanced, SMS-based myGeoTracking mobile workforce management solution from Abaqus can locate any phone on a cellular network using either Cell ID information, or a precise location using GPS inside the device. The platform provides fine-grained controls to the dispatcher or the employee in the field to pull or push location data using simple SMS commands. The myGeoTracking platform has a rich web API which can be used to integrate with a range of back-office Enterprise systems. The service provides SMS-based messaging for team job status reports, and has a powerful rules engine that can use geo-fencing, time, device identity, workgroup and other terms to integrate into a companys mobile workflow needs on a day-to-day basis.

Wall Street Journal Gives Thumbs Up to Telcares wireless Glucose Meter

Bethesda, Maryland (PRWEB) January 06, 2012

The Telcare BGM, the worlds first cellular-enabled, FDA-cleared glucose meter, made a positive impression on Wall Street Journal writer and reviewer Walt Mossberg.

As a type 2 diabetic myself, I found the Telcare meter a refreshing change, and a significant step toward bringing consumer medical devices closer to the world of modern technology.

The Telcare BGM measures blood sugar in a manner similar to traditional glucose meters, meeting the FDAs latest standards of accuracy and reliability. What sets this device apart, however, is that it transmits every glucose reading to Telcares FDA-cleared cloud server, from where it is relayed to physicians, other health professionals and authorized relatives of the user. Each time a test is sent, guidance and coaching is transmitted back to the user by displaying it on the screen of the Telcare BGM.

Numerous articles in the medical literature have shown that this type of real-time feedback and coaching is critical to improving the outcomes of diabetes and other chronic illnesses. I believe diabetics who use this new system will be less likely to skip readings, or to fudge the numbers, especially if they allow doctors and other caregivers to see the results instantly, said Mossberg.