Mobile Marketing And Wireless Advertising – Strategies for Carriers: Global Industry Shares, Size, Trend and Analysis; Report Available at MRRBIZ


(PRWEB) July 15, 2014

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors.

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Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. LBM advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018.

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Target Audience:

Exporters, Importers and Traders

Regulatory and Policy Individuals

Associations and Technology Groups

Government and International Bodies

Business and Financial Institutions

Corporate and Institutional Investors

Lawyers, Bankers, Libraries, Embassies

Patent Offices and Technology Executives

Venture Capitalists, Consultants and more

Related Reports:

LTE Business Models – Best Practices In Network Deployment, Positioning And Service Pricing: http://www.marketresearchreports.biz/analysis/210937

Built around five detailed country case studies of markets where LTE networks have been launched, LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing to Maximize Market Opportunity, a new report by Pyramid Research, examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesnt based on the experience of commercial operators this report uncovers the pain points and the keys to success for LTE service providers worldwide.

Key Findings

The availability of spectrum underpins the timing and scale of LTE deployments and operators competitive positioning long-term. The importance of access to appropriate LTE spectrum has resulted in high bids for auctioned spectrum, acquisitions of companies with relevant spectrum and loss of 2G market share for the sake of spectrum reframing.

Adoption of LTE differs depending on the market. As competitive operators reach nationwide coverage, adoption accelerates. To retain their high-value customer bases and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies.

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Device strategies are important in order to drive upgrades:

Ensuring the availability of a range of devices including popular, exclusive as well as low-cost devices that meet operator configuration requirements such as frequencies and backward compatibility with 2G and 3G networks, is fundamental.

LTE device adoption can be maximized by offering low-cost devices, providing financing and annual handset upgrade options, limiting the availability of non-LTE devices if appropriate (particularly among tablets) and offering smartphones that target less technology-savvy customers. Shared data plans also help drive adoption, and more operators are targeting LTE car connectivity.

Pricing LTE at a premium has clearly been the right strategy in markets where demand has been strong, thus boosting margins. However, premium pricing comes with downsides and risks, which have been exposed in different markets.

Worldwide Major Mobile Phone Vendor Performance, 2Q 2014: http://www.marketresearchreports.biz/analysis/211686

This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume declined 8.6% sequentially in the first quarter of 2014, to around 448.6 million units.

As for shipment volume share of individual brands, Samsung and Apple clinched the first and second places, followed by Huawei and Lenovo. Worldwide shipment volume of mobile phones is forecast to hit approximately 1.88 billion units in 2014, with the first and second half shipment share estimated at 46% and 54%, respectively.

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Internet Of People: Technology 2015-2025: Worldwide Shares, Size, Trend, Analysis, and Forecasts to 2025 Report Available at MarketResearchReports.Biz


(PRWEB) May 08, 2014

The new term Internet of People (IoP) encompasses internet-enabled personal electronics. It is rapidly spreading into the fabric of society giving a burst of new growth to add to the easing growth of mobile phones, tablets and other conventional personal electronics and associated networks and services. Many internet-enabled peripherals and alternatives are arriving that are worn, embedded in textiles and in products. This is thanks to new materials and ways of making electronics and more suitable human interfaces. As yet, little is written about IoP as a big picture, though reviews of such things as Google Glass and smart watches and speculation about new products abounds on the web. This report provides what is missing – forecasts for the big picture down to the materials and technologies involved that will cause disruptive change such as invisible, stretchable, woven and disposable electronics.

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Samsung, Apple, Google, Adidas, Reebock, Nike, Microsoft, SAP and Roche are among the many giant companies clashing horns on this so called “new mobile phone” ie potentially huge market. Even software companies are saying, “hardware is the new software”. The $ 5 billion wearable technology market is now entering a rapid growth phase. Consider lead indicators such as relevant Google Trends, relevant patent filings over the years, incidence of diabetes (treatment being a major sector of wearable technology already), cost reduction of the key enabling technologies, increase in functionality that is becoming possible and interest in fitness monitors another early success story. All show that very rapid growth is in prospect.

This report covers the technologies that will be required to drive the market forward, from tightly rollable display technology, phone sensor fusion and printed electronics to indoor positioning systems (IPS), near field communication (NFC) and real-time locating systems (RTLS). It discusses the most viable markets and megatrends, provides forecasts and timelines to 2025, and includes expert opinions and direct company interviews.

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Table of Content

1. EXECUTIVE SUMMARY AND CONCLUSIONS

1.1. IoP in context

1.1.1. Definitions

1.1.2. Why now?

1.1.3. Forecasts and timelines

1.2. Drivers and investment

1.2.1. Megatrend drivers

1.2.2. Investment

1.3. Future IoP device technologies

1.3.1. Breakneck speed

1.3.2. Needs driven by new behaviour and demographics

1.4. Future needs

1.5. Technology required

1.6. Hardware is key for future mobile phones

2. INTRODUCTION

2.1. The internet, cloud, fog

2.1.1. Cloud and Fog computing

2.2. Internet of People

2.3. Dreams and realities for mobile phones, etc

2.4. Mobile phone improvements – responses from general survey

2.5. Expert opinions

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3. IMPROVED HUMAN INTERFACE AND HEALTHCARE

3.1. Human senses that can interact with a device or be a feature

3.1.1. What is wanted?

3.2. Flexible phones: ruggedness and more

3.3. Roll out screen, photovoltaics, keyboard

3.4. Wearable electronics

3.4.1. Wearable electronic devices

3.4.2. Derivative technology

4. TIGHTLY ROLLABLE DISPLAY TECHNOLOGY

4.1. Summary of technologies

4.2. Flexible transparent conducting film

4.3. Technology Assessment

4.4. Market Assessment

5. PHONE SENSOR FUSION & INTERNET OF EVERYTHING

5.1. Sensor fusion

5.2. Intelligent contextual sensing

5.3. Sensor fusion leveraging NFC

6. INDOOR POSITIONING SYSTEMS (IPS)

6.1. In-Location Alliance

6.2. RTLS

6.3. Principles of locating using RTLS and IPS

6.4. Choice of infrastructure

6.5. No infrastructure as an option

6.5.1. Inertial/ dead reckoning measurements

6.5.2. Single beam RSSI

Latest Reports:

3D Bioprinting 2014-2024: Applications, Markets And Players

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3D bioprinting constitutes a raft of technologies, commercial and not-yet commercial, which have the potential to significantly impact a number of major markets, including in vitro testing for more efficient drug discovery and toxicity testing of personal consumer products, as well as the clinical fields relating to implant/grafting of human tissue. Though not yet employed within its addressable markets (current bioprinter sales and products are to research and development organisations only), the potential for rapid deployment in some areas already exists, subject to adequate funding being made available.

Drug discovery

Drug discovery is a highly expensive process which in most cases will end in failure to gain regulatory clearance (see figure 1). The reason for this high failure rate is related to the lack of sufficiently accurate pre-clinical (prior to human volunteer) testing methodologies which have to date been limited to 2-dimensional human cell assays together with animal testing.

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Table of Contents

1. EXECUTIVE SUMMARY

2. INTRODUCTION

3. TECHNOLOGIES

3.1. Inkjet based bioprinting

3.2. Syringe/extrusion based bioprinting

3.3. Magnetic levitation bioprinting

3.4. Laser assisted bioprinting

3.5. Valve-based bioprinting

3.6. Technology summary

4. APPLICATIONS

4.1. Medical

4.1.1. Drug screening

4.1.2. Regenerative medicine

4.1.3. Tissue replacement (avascular)

4.1.4. Tissue replacement (vascular)

4.2. Dental

5. MARKETS

5.1. Market structure and key players

5.2. Value chain

5.3. Market barriers

5.4. Benefits

6. ROADMAP AND FORECASTS

7. COMPANY INTERVIEWS

7.1. Digilab Inc.

7.2. MicroFab Technologies Inc.

7.3. n3D Biosciences Inc.

7.4. nScrypt Inc.

7.5. Organovo

Services Oriented Architecture (SOA): Market Shares, Strategies, And Forecasts, Worldwide, 2014 To 2020

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Oriented Architecture (SOA): Market Shares, Strategy, and Forecasts, Worldwide, 2014 to 2020. The 2014 study has 679 pages, 250 tables and figures. Worldwide markets are poised to achieve significant growth as the cloud computing for utility infrastructure and the smart phone communications systems for apps are put in place.

IBM Leads Foundation for Cloud Computing: Services Oriented Architecture (SOA)

IBM SOA is used to implement cloud systems that stretch the boundaries of the enterprise to user end points, permitting marketing departments to target smartphones, implementing management decentralization and supporting user empowerment. SOA forms the base for business intelligence (BI) and analytics systems. It enables organizational ability to perform diagnostic analytics.

IBM is the leader in SOA overall. IBM is the leader because it has invested in integration and analytics technology needed to achieve comprehensive IT systems implementation that achieves support for collaborative systems. The implementation of SOA depends on a broad set of technology frameworks that interact seamlessly to achieve the end point integration needed to manage complexity of modern IT systems. IBM stands alone in the IT industry with that capability of managing complexity.

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Service Oriented Architecture (SOA) is the foundation for modern transactional systems. As the Internet extends transaction systems to real time, SOA has been invented to extend the transaction systems appropriately. SOA supports the evolution of Internet based real time e-business and end-to-end business process integration.

Growth is a result of IT department efforts to reduce spending on run time, gaining the effect of more hires by decreasing operating costs. SOA delivers more efficient automated process. SOA enables IT to spend a higher proportion of the budgets on growing the business. SOA stacks of decoupled services are purpose built for the enterprise environment that is continuously shifting because of mergers and acquisitions. With decoupled software solutions, the web services and the SOA components can be portable.

Companies Profiled

Market Leaders

IBM

Oracle

Tibco

Fujitsu

Microsoft

Market Participants

360logica Software

Actuate

CA Technologies

Crosscheck Networks

Fiorano

Hewlett Packard

Informatica

iWay Software

Layer 7

Managed Methods

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Cost Benefits of a Virtualized IT Environment Drives Demand for 4G Cloud Services, According to a New Trend Report Published by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) January 07, 2014

Follow us on LinkedIn 4G technology is the fourth generation of mobile telecommunication. As the successor of 3G technology, the platform is architectured to offer higher speed, better spectral efficiency and enhanced data transfer rates. 4G Cloud Services are delivered over a network as-a-service, on an on-demand model that allows users to pay as per usage. Key benefits of 4G cloud services expected to fuel its adoption include consistent high speed broadband access, low latency connections, ubiquitous cloud connectivity, anytime & anywhere access to cloud applications to support workforce mobility by ensuring desktop-style productivity. Steady migration to 4G networks and growing demand for network as-a-service solutions are also expected to drive growth in the 4G Cloud Services market.

The trend report titled 4G Cloud Services announced by Global Industry Analysts Inc. is a focused research paper which provides cursory insights into the technology, its evolution, applications, and future prospects. The report also offers coverage on companies such as Amazon Web Services Inc., Amdocs Ltd., Astute Solutions Inc., Belgacom SA, Google Inc., IBM Corp., Microsoft Corp., Microsoft Corp., NetZero Inc., NICE Systems Ltd., Oracle Corp., Pegasystems Inc., Salesforce.com Inc., SAP AG, Sprint Nextel Corp., Sword Ciboodle Ltd., Vodafone Group PLC, Xchanging PLC, and ZTE Corp, among others.

For more details about this trend report, please visit http://www.strategyr.com/TrendReport.asp?code=146044.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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Nexusguard Remind – Advanced Anti-tracking Botnet: An Evolving Trend of DDoS Attack

Hong Kong (PRWEB) February 17, 2013

The newly published Georgia Tech Emerging Cyber Threats Report for 2013, prepared by Georgia Tech Information Security Center and Georgia Tech Research Institute, has highlighted cloud-based botnet as an evolving trend of DDoS attack in 2013. With the use of Domain Generation Algorithms, attackers are able to operate undetected by command-and-control (C&C) servers in cloud.

The main purpose of DGA is to make botnet server tracking more difficult by using random domain names for rendezvous points, as these names are randomly generated or even dont exist. When launching an attack, attackers register a new domain as per DGA rules, allowing the botnet to connect with it and starting remote commands from C&C servers, said Frank Tse, Security Researcher of Nexusguard.

The commands can be effectively designated at specific dates and times. When security firms try to trace the attack, the attackers would have already terminated the connection of botnet and C&C server. Even if they security firms manage to effectively trace the domain, the domain itself is in random or even doesnt exist. Frank added. This enhance the difficulties of engaging in filtering, as doing so may impact legitimate customers with domains on the ‘randomly generated’ list

End users should thus attempt to monitor their own traffic and terminate all malicious traffic to C&C servers. They can also request the legal authorities to stop running suspicious C&C servers, Frank said.

Donny Chong, the Head of Marketing and Channel at Nexusguard, said that China remains the single largest source of botnet. This is largely due to its weak Internet security policy and the abundance of Trojans infected freeware floating around the Internet. It doesnt help that Botnets are freely traded and sold in forums and discussion boards, under the pretense of stress testing services.

This scenario proves to be a problem for businesses trying to capitalize on the growing consumer market in China, with businesses forced to deal with hundred of thousands of seemingly legit users attacking their system at any one time.

Other sources of attacks includes datacenter attacks originating from Korea, whereby datacenter infrastructure and controls are paradoxically abundant and lacking at the same time, as in the cases of Russia, Japan, The United States of America, and various South American States, shared Donny.

Due to their uniqueness and the difficulty of combating them, Botnets will continue to be a choice weapon in the arsenal of attackers. Trojans developers and insertion specialists have a high motivation to capture and increase their hold on botnets as a commodity; this trend will continue to grow in countries where Internet security policies are still developing. As a premium provider of cutting-edge web solutions, Nexusguard understands the evolving threat of botnets, and is always ready to combat botnet-based DDoS attacks. For more details please visit http://www.nexusguard.com/.

About Nexusguard

Nexusguard, incorporated in 2008, is a premium provider of end-to-end, in-the-cloud Internet Security Solutions. Nexusguard delivers solutions over the internet to ensure that our clients enjoy uninterrupted web-service delivery to their users, by protecting them against the ever-increasing and evolving multitude of internet threats, particularly Denial-of-Service (DDoS) attacks, and other attacks directed at web application software.

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COMPUTERLINKS Bucks Industry Trend with Sustained Organic Growth

Austin, TX (PRWEB) November 07, 2012

Munich, 5th November 2012: COMPUTERLINKS AG, parent company of COMPUTERLINKS North America, next generation global distributor of IT security and Internet technology solutions, today announced a 26 percent increase in revenue in the first nine months of the 2012 fiscal year compared to the same period last year. Group revenue across all the COMPUTERLINKS regions (Europe, ME/APAC and North America) rose from 519 million to 653 million compared to the first nine months of 2011 and profits followed a similar growth pattern.

The increase in revenue has been attributed to purely organic growth of the distributor that operates across 23 countries and employs over 600 staff worldwide. This is validation of our move to Next Generation Distribution and the expansion of our business into new geographies. In the last 12 months weve opened five new locations in India alone, which are already operating profitably and contributing to the success of the company, said Stephan Link, CEO and founder of COMPUTERLINKS AG. Our heritage and strength in IT security and Internet technologies have allowed us to operate largely unaffected by recent economic fluctuations. These results demonstrate our sustained focus on delivering exceptional service to our customers and responding quickly to their evolving needs to deliver cloud and mobile solutions to their clients.

Since the engagement of EQUISTONE (formerly Barclays Private Equity) in August 2008, COMPUTERLINKS has re-engineered its business and developed a range of channel-centric services designed to deliver greater margin opportunities for its channel partners, which it calls Next Generation Distribution. Key milestones include:


2009 Global Support Center opened; a dedicated 24×7 telephone support center to enable IT resellers to provide round-the-clock support for networking and IT security operations to their clients

2010 Virtualization Practice launched; a suite of professional services to provide specialist expertise and additional resource to enable its partners to be better equipped and benefit from higher margins when delivering virtualization solutions

2010 – ALVEA Services launched; a portfolio of aggregated cloud and managed services for the IT channel including Infrastructure, Cloud Attached Storage and Managed DNS

2011 COMPUTERLINKS Next Generation Data Center launched; a portfolio of tools and support services to enable resellers to deliver solutions to organizations building out their next generation data center or server room

IT security and Internet-based technologies around cloud and mobility are highly consulting-intensive markets, said Stephan Link. Our continued investment in these growth markets allows us to contribute significantly to the success of our customers by providing exceptional customer service in sales, marketing, logistics and technical support. We are therefore extremely positive about the future.

-ENDS-

About COMPUTERLINKS

COMPUTERLINKS is the next generation distributor of IT security, network performance and Internet technology, providing channel partners with reliable, supported solutions from world-leading hardware and software manufacturers and service providers. COMPUTERLINKS concentrates on dynamic technologies such as cloud computing, virtualization, and the growing area of IP Physical Security. It provides a comprehensive and complementary product portfolio, backed by an extensive range of knowledge-based professional and managed services, to ensure its channel partners deliver the right solutions to their customers. COMPUTERLINKS is 100 percent committed to the two-tier channel and delivers profitable growth to its partners and competitive advantage to their customers by providing a full-service package of technical, sales and marketing support, practical training and efficient logistics. The company currently has over 600 employees operating across 23 countries worldwide. For more information, visit http://www.computerlinks.com


For further information about this news please contact:

Russell Zientek

CEO, Computerlinks North America

Office +1 512 672 8811

Mobile +1 512 914 1827

rzi(at)computerlinks(dot)com

Mark Norman

Chief Operating Officer/Vorstand

COMPUTERLINKS AG

Office +1 512 672 8812

Mobile +1 512 705 1120

mno(at)computerlinks(dot)com







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