21% of SMBs Have IT Specialists Reporting to Business Management Thereby Blurring the IT-Business Divide


San Jose, CA (PRWEB) July 28, 2014

Techaisles study on 360 on SMB & Mid-Market IT Decision Making Authority – BDM vs. ITDM reveals an emerging trend of IT specialists with purchase authority being resident within business units and reporting to business rather than IT management. The data is significant enough for marketers to pay close attention as the survey shows that already in 21 percent of small (1-99 employees) and 36 percent of midsized (100-999 employees) businesses, IT Specialists are embedded within business units and even more are planning to hire specialists within their business units. Further, the study also shows that these IT specialists are an important influence point for new IT solutions purchase and that in 29 percent of small businesses and 49 percent of mid-sized firms that have business unit resident IT specialists these staff members are the primary decision makers for new IT solution purchases. This trend will naturally tilt the balance of decision making authority towards business management by empowering them with knowledge and decision-making agility.

The need for IT and business to work together to ensure that all stages of IT adoption process meet both technical and business process requirements is an important factor in IT solution success. Survey data clearly demonstrates that SMBs have taken this a step further to address the need for what is sometimes referred to as double deep employees (with respect to IT and business experience) by positioning IT specialists within business units reporting to business (rather than IT) management. In a way, these IT Specialists reporting to Business Management in SMBs are blurring the IT and Business divide.

Small businesses – informal

The trend is widespread and informal in small businesses in the 10-99 employee size categories with 45 percent of firms reporting the presence of IT specialists within business units. In most cases this is an informal connection with IT-savvy employees responsible for IT-dependent processes.

Mid-market businesses – pronounced

However, within mid-sized businesses the trend is more pronounced and is becoming a more conscious strategy with IT support embedded within the line of business departments. As the balance of IT decision making authority continues to shift towards business decision makers the presence of IT specialists who can identify appropriate IT solutions within a mid-market business unit is gaining tremendous relevance. This also means that rogue implementations of solutions may well accelerate. More importantly, in the next 3-5 years it is highly likely that a business unit will begin to think and operate like an IT department as they learn from their missteps.

IT or BDM-led Solutions

To understand an SMB buyers journey, Techaisle research considered nine IT solution categories and the influence of various stakeholders from needs identification to selection and adoption process. At a high-level the nine IT solutions were found to belong to one of three categories IT-led solutions, areas where IT is generally seen as leading corporate IT initiatives; BDM-led solutions, solutions in which BDMs provide most corporate leadership, and IT is cast very much in a supporting role; and IT/BDM collaborative solutions that respond to BDM needs, but where IT is important to supporting delivery capacity. The positioning of these solutions is important to shaping the focus of IT vendor sales and marketing initiatives.

It is important for IT suppliers to understand whether their current and prospective accounts have IT specialists assigned within business units, and where they do, to establish strong relationships that will enable the supplier to understand and respond to IT/business solution demand.

About the Study: 360 on SMB & Mid-Market IT Decision Making Authority – BDM vs. ITDM

To understand the current state and implications of distributed IT influence and authority Techaisle conducted a unique survey of SMB organizations where we surveyed roughly equal numbers of business decision makers (BDMs) and IT decision makers (ITDMs) across seven employee size categories, and then analyzed results to create a unified view of the new IT decision authority realities.

The study covers:

Robust Demand from SMBs to Drive Growth in Cloud Based Office Productivity Software Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) July 18, 2012

Follow us on LinkedIn Defined simply as an important variable that bridges the value of an output (product or service) with the cost of inputs, productivity is an important element in any workplace, be it in a factory environment or in an office. The level of office productivity as measured in the quality of the output, its timeliness and cost, is largely dependent on the right tools provided to empower the employee to perform better. The importance of office productivity can be put into perspective by the fact that lower productivity inputs and efficiency levels tend to hit businesses hard and risk their survival and sustainability, while employees with high productivity achievements are bound to steer the business in right direction. Companies are increasingly waking up to the importance of determining, tracking, and encouraging office productivity. This juxtaposed by the fact that measuring and improving productivity is trickier in an office than in a factory, is throwing the spotlight on a wide gamut of new generation office productivity tools. As the developed world shifts massively from manufacturing jobs to knowledge and service based lines of work, office productivity is being pushed even harder into the spotlight. A key emerging trend against this backdrop is the thoughtful integration of office productivity tools in most core business processes, which until now has been easily overlooked and dismissed. As companies step up to the challenge of doing more with less resources and run smarter, and leaner with fewer staff, the focus is on increasing business productivity, and the tools to achieve the same.

Cloud computing is expected to reshape the office productivity software market, creating new opportunities for professional productivity software developers, developing companies and vendors, and catalyzing vital changes in conventional product offerings for the consumers. Epitomizing frictionless self-service transactions, the cloud delivery models are irreversibly changing how office productivity software is developed, distributed and consumed. Right from providing remote storage for office productivity software to enabling provision of the same on demand and as a service, cloud computing will usher in a more democratic model of software availability and affordability, by providing a cost effective platform for office productivity software to reside and be accessible to enterprise users. The use of cloud computing in office productivity software delivery market is set to expand considerably in the upcoming years as small and medium sized productivity software developers/companies step up their efforts to build a cloud infrastructure for promoting and distributing their solutions.

The global cloud based productivity software market is expected to witness robust growth in the coming years, as enterprises increasingly opt for hybrid solutions and focus on supplementing in-house office productivity deployments with on-demand cloud solutions. This is primarily because of the fact that although client desktop offerings provide users a chance to gain complete control over their solutions, the strategy involves several bottlenecks encountered in the form of limited storage and computing capabilities. Also, traditional solutions are rigid and can only be used within the data center. These challenges are effectively met through cloud technology, which allow users to store and manage office productivity solutions such as word processors, spreadsheets, presentation apps, calendars, task planning applications, e-learning software and collaboration tools in a remote storage location and access the same on-demand as services without downloading and installing the software on their computer hard drives.

The need to increase collaboration among team members and increase operational flexibility in an enterprise are the primary factors driving increasing adoption of cloud based office productivity software among enterprises. Available over the cloud in a shared network, cloud based office productivity software enables users working from multiple systems to access their documents anywhere and anytime, make changes and share the same simultaneously, thereby creating a collaborative environment wherein all team members can participate in planning, designing and executing a project. Designed to support diverse workloads managed by organizations, cloud based office productivity software allows companies to cohesively generate and collect different types of information, including text, image, video and numeric data and ensure its useful sharing across the enterprise thus realizing a collaborative effort. By enabling information sharing across the enterprise, these solutions also provide tremendous flexibility for organizations to be prepared and respond to any changes in their productivity tasks.

Growing adoption of enterprise mobility strategy and rapid increase in number of mobile workers will additionally fuel demand for cloud based office productivity software market. Available over the cloud in a shared network, cloud based office productivity software enables mobile workers to easily access, make changes and save documents from a remote location from comfort of their handsets even as the same document is being used by an on-the-floor employee, thereby allowing for information sharing between corporate headquarters and mobile workers. Given the need for mobile workforce to constantly remain in touch with corporate headquarters and access business information even when away, the demand for office productivity solutions hosted on the cloud is growing at a robust pace. The SMB market will continue to be the primary revenue contributor for the cloud based office productivity software market. With SMBs generally having limited access to resources for building an internal IT team, acquiring necessary hardware and software solutions and requiring a data center that can quickly be up and running, the on-demand office productivity solutions that help address such critical business needs have therefore found instant success in this consumer cluster. Flexible pricing plans and easy implementation modules are expected to continue to drive demand for cloud based office productivity software market in the SMB segment.

As stated by the new market research report on Cloud Based Office Productivity Software, Asia-Pacific represents the most prominent regional market for cloud based office productivity software service, with annual revenue from the region waxing at a CAGR of about 32.05% over the analysis period 2009-2018. Thanks to robust economic development in emerging markets such as China and India, rapid industrialization, increasing shift of manufacturing and corporate activity from developed markets from developing countries, and subsequent boom in the enterprise segment in the region are the primary factors driving demand for cloud based office productivity software in the region. The need to match international standards in terms of productivity and efficiency and gain competitive edge are especially encouraging Asian enterprises to increasingly invest in cloud based office productivity solutions.

Major players in the global marketplace include Amazon Web Services LLC, Apple Inc., AT&T Inc., Adobe Systems Incorporated, Fujitsu Ltd., Google Inc., Hewlett Packard, Microsoft Corporation, International Business Machines, NetSuite Inc., Novell, Oracle Corporation, RedHat, Inc., Salesforce.com, Inc., Hancom Inc., Zoho Corporation, among others.

The research report titled Cloud Based Office Productivity Software: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenue (in US$ million) for major geographic markets including the US, Japan, Europe(Fran

Pax8 Offers New Multi-Vendor Security and Data Management Bundles to Provide Enterprise-Class Protection for SMBs


Lone Tree, Colo. (PRWEB) March 20, 2014

Pax8, a cloud commerce marketplace, today launched three cloud service bundles designed to help small and mid-sized businesses (SMBs) easily deploy comprehensive, enterprise-strength cloud services for online security and data management.

The new bundles, which are available today through Pax8 and its network of IT Channel Partners, can help SMBs choose from the wide range of available services in the market.

“Most SMBs know the importance of protecting their users and networks from malware and securing their mission-critical data from loss and theft,” said John Street, Pax8 CEO. “However, the market has become flooded with so many options that it can be a daunting task to evaluate and implement technologies, especially when they come from different vendors.”

To create the cloud service bundles, Pax8 first evaluated the technologies to ensure best-of-breed quality and performance for its customers. The services were then packaged to help SMBs easily address their online security and data management concerns through a combination of products provided by multiple vendors.

“SMBs and their Channel Partners look to us for advanced cloud technologies, and they also want the whole deployment process, from ordering through provisioning and setup, to be quick and simple. With the new service bundles, they are able to rapidly put comprehensive solutions to work for their businesses, with all of the convenience of purchasing integrated, multi-vendor services from a single source,” said Street.

The new Pax8 cloud service bundles include:

Pax8 Security Bundle:

Cetrom Proves Success in Transforming How SMBs Do Business


Vienna, VA (PRWEB) January 31, 2014

Cetrom Information Technology, Inc. (Cetrom), an industry-leading provider of custom cloud solutions that transform the way SMBs succeed, announces another year of double-digit, year-over-year revenue growth in 2013. With a 30 percent expansion of its customer base and a staff increase of nearly 30 percent as well, the cloud trailblazer is continuing to prove that its custom and hybrid cloud computing services are successfully transforming the way SMBs do business and ultimately prosper.

Christopher Stark, president and CEO, Cetrom, comments, I am thrilled with the results Cetrom has experienced over the past year and look forward to continuing to help our clients achieve success going forward. It has always been my belief that any business, regardless of industry, should look within and ask themselves if they are the IT experts. The vast majority of the time, the answer is no, which is where Cetrom comes in. Our custom cloud solutions eliminate IT concerns so our clients can focus on running their own businesses.

Though Cetrom supports SMBs across many industries, including associations and nonprofits, law offices, and travel management companies, there was one sector in particular that saw the fruits of Cetroms expertise this past yearaccounting and CPA firms. Among others, The CST Group migrated to the Cetrom cloud in 2013.

Brian P. Morrison, CPA, CITP, partner, The CST Group, comments on the decision to select Cetrom, After interviewing and reviewing various IT providers, it was really a night and day comparison about price, service, and performanceCetrom was just outshining the others on every level.

Beyond the numbers, Cetrom has been recognized across the industry this year, winning such awards as the SmartCEO Future 50 (two-time), SmartCEO Voltage Award, Virginias Fantastic 50, Best Places to Work by the Washington Business Journal, Inc. 500l5000 (two-time), CRNs Next-Gen 250 (three time). Additionally, Cetroms top executives were individually recognized: CEO Christopher Stark was honored in the 6th Annual MSPmentor 250 and CIO Mark Wright won the Washington SmartCEO Executive Management Award.

About Cetrom Information Technology, Inc.

Cetrom Information Technology, Inc. is an industry-leading provider of custom cloud solutions that are backed by high-end technology and support teams who consistently achieve near-perfect satisfaction ratings. The company creates IT solutions to meet specific user, mobile, security and application needs for a variety of SMBs including accounting and CPA firms, associations and nonprofits, law offices, and travel management companies. A Microsoft Partner with multiple Gold Competencies, Cetrom is headquartered in Vienna, Va., with offices and SSAE 16-compliant data centers across the United States. Since its founding in 2001, the cloud computing trailblazer has maintained a spotless track record of zero downtime and was recently named a Cloud Computing Excellence award winner, an Inc. 500l5000 company, one of Virginias Fantastic 50, and a Washington Business Journal Best Place to Work. Together with technology partners like Citrix, Dell, EMC2, Lenovo and CenturyLink, Cetrom is evolutionizing IT. Learn more at http://www.cetrom.net.







NY Based Tech Firm Launches Cost Effective ASP.NET Shopping Cart Development Services Focused on SMBs in New York


New York (PRWEB) February 21, 2013

ASP.NET is the most preferred shopping cart solution that provides users a friendly interface with amazing functionalities and commendable security features. Offering a myriad of benefits to end users and internet merchants, the Microsoft framework is perfect for creating feature rich, interactive e-commerce shopping cart websites. Enabling site owners to modify their home page content in accordance with their requirements, ASP.Net software helps to build dynamic web-stores that thrive on the World Wide Web. With easy to monitor ASP.NET applications, web owners can organize the information for successful transactions and ensure that the things run systematically and smoothly. ASP.NET development ensures that the shopping cart has the proven flexibility to adjust to the evolving needs of small business owners. And to bring this cutting edge web technology closer to start ups and SMEs, the NY based firm has launched cost effective ASP.NET shopping cart development services.

Considered the best platform for creating efficient shopping carts, ASP.NET offers online customers a quick, convenient and easily understandable check out process. Another striking feature of using ASP.NET application is that the store owner is able to add multiple products across multiple product categories. There are no restrictions, and this makes the shopping cart more usable and provides a highly impressive user experience. More importantly, ASP.NET shopping carts can also be configured for offering multiple payments, language and shipping options. This makes them a great choice if online store owners are targeting global audiences.

To help online entrepreneurs leverage the benefits of ASP.Net platform, the NY based firm offers customized Ecommerce ASP.NET shopping cart solutions to address the specific needs of businesses with diverse backgrounds. The company helps to create efficient online shopping carts on windows/Linux platforms, which can be easily integrated into any existing site.” The custom ASP.NET shopping cart solutions developed by Asahi Technologies enable online merchants to gain full control of all the online e-commerce activities”, stated Mr. Vinod Subbaiah, the CEO and Founder of Asahi Technologies.The real-time tools provided by the company help them to upload their products, set prices, create promotional coupons and offer many more features that portray their businesses effectively.

To help firms learn more about ASP.NET Development Services, Asahi Technologies provides a free online consultation to clients letting them understand their development options.

About Asahi Technologies

Asahi Technologies is a New York based web design and development firm that provides software consulting and Web solutions to small and medium level businesses all across North America. Asahi Technologies specializes in responsive design, cloud computing, online marketing, mobile application development and open source technologies. Under the leadership of Mr. Vinod Subbaiah, who himself started his career as a software programmer, Asahi Technologies team comprises of experienced software professionals having extensive knowledge of technology with B2C and B2B operations. The firms headquarters is located in New York City, NY.







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