Mobile Marketing And Wireless Advertising – Strategies for Carriers: Global Industry Shares, Size, Trend and Analysis; Report Available at MRRBIZ


(PRWEB) July 15, 2014

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors.

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Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. LBM advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018.

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Target Audience:

Exporters, Importers and Traders

Regulatory and Policy Individuals

Associations and Technology Groups

Government and International Bodies

Business and Financial Institutions

Corporate and Institutional Investors

Lawyers, Bankers, Libraries, Embassies

Patent Offices and Technology Executives

Venture Capitalists, Consultants and more

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LTE Business Models – Best Practices In Network Deployment, Positioning And Service Pricing: http://www.marketresearchreports.biz/analysis/210937

Built around five detailed country case studies of markets where LTE networks have been launched, LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing to Maximize Market Opportunity, a new report by Pyramid Research, examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesnt based on the experience of commercial operators this report uncovers the pain points and the keys to success for LTE service providers worldwide.

Key Findings

The availability of spectrum underpins the timing and scale of LTE deployments and operators competitive positioning long-term. The importance of access to appropriate LTE spectrum has resulted in high bids for auctioned spectrum, acquisitions of companies with relevant spectrum and loss of 2G market share for the sake of spectrum reframing.

Adoption of LTE differs depending on the market. As competitive operators reach nationwide coverage, adoption accelerates. To retain their high-value customer bases and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies.

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Device strategies are important in order to drive upgrades:

Ensuring the availability of a range of devices including popular, exclusive as well as low-cost devices that meet operator configuration requirements such as frequencies and backward compatibility with 2G and 3G networks, is fundamental.

LTE device adoption can be maximized by offering low-cost devices, providing financing and annual handset upgrade options, limiting the availability of non-LTE devices if appropriate (particularly among tablets) and offering smartphones that target less technology-savvy customers. Shared data plans also help drive adoption, and more operators are targeting LTE car connectivity.

Pricing LTE at a premium has clearly been the right strategy in markets where demand has been strong, thus boosting margins. However, premium pricing comes with downsides and risks, which have been exposed in different markets.

Worldwide Major Mobile Phone Vendor Performance, 2Q 2014: http://www.marketresearchreports.biz/analysis/211686

This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume declined 8.6% sequentially in the first quarter of 2014, to around 448.6 million units.

As for shipment volume share of individual brands, Samsung and Apple clinched the first and second places, followed by Huawei and Lenovo. Worldwide shipment volume of mobile phones is forecast to hit approximately 1.88 billion units in 2014, with the first and second half shipment share estimated at 46% and 54%, respectively.

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Business Process Management (BPM), Wearable Technology for Animals and Printing Equipment for Printed Electronics Market: Industry Research Report, Cloud, Mobile: MRRBIZ


Albany, NY (PRWEB) June 03, 2014

Business Process Management (BPM) Cloud, Mobile, and Patterns Responsive to Shift to Interconnection Between Lines of Business

Research announces that it has published a new study: Business Process Management (BPM), Cloud, Mobile, and Patterns: Market Shares, Strategy, and Forecasts, Worldwide, 2014 to 2020. The 2014 study has 625 pages, 241 tables and figures. Worldwide markets are poised to achieve significant growth in the cloud computing realm. As people move to cloud computing and use their smart phones and tablets to access apps, exception management of business process becomes a significant aspect of doing business. Patterns are being used to control automated process better and interact with it in a more flexible manner, utilizing templates to control the repeatability of model creation.

Systems business process management software are providing automated process for achieving the ability to connect people across applications. Within the siloed lines of business, BPM software capability extends the reach of everyone; it extends the access to information needed to do a job. As enterprises realize that automation of process is key to market growth, BPM is creating new market opportunities.

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IBM is the leader in business process management (BPM). IBM is the leader because it has invested in integration and analytics technology needed to achieve comprehensive IT systems implementation that achieves support for collaborative systems. The implementation of BPM depends on a broad set of process technology frameworks that interact seamlessly to achieve the end point integration needed to manage complexity of modern IT systems. IBM stands alone in the IT industry with that capability of managing complexity.

IBM SOA is used to implement cloud systems that stretch the boundaries of the enterprise to user end points, permitting marketing departments to target smartphones, implementing management decentralization and supporting user empowerment. SOA forms the base for business intelligence (BI) and analytics systems. It enables organizational ability to perform diagnostic analytics.

Business process management software provides the ability to connect people across applications within the BPM software capability. As enterprises realize that automation of process is key to market growth BPM is creating new market opportunities. Innovation depends on process automation. BPM software is critical to enabling solutions. Software is a strategic business asset used in every industry at every level. Software is necessary to provide automated process.

According to Susan Eustis, lead author of the WinterGreen Research team that prepared the study, Cloud computing, mobile computing, and smart devices represent the major forces impacting business process management (BPM) markets. IBM and others are leveraging patterns to gain competitive advantage in enterprise BPM markets. Managers use large BPM systems and small and mid-size business use the BPM cloud.

Ms Eustis continued, BPM is evolving cloud SaaS for business applications to accomplish work. The opportunity to implement apps that make automated process more responsive to the needs of customers, partners, suppliers, and distributors, people use business process management (BPM) as the need for automation tools to help workers is upon all of us.

Business process management software is achieving the ability to connect people across applications. Within the siloed lines of business BPM software capability extends the reach of everyone; it extends the access to information needed to do a job. As enterprises realize that automation of process is key to market growth, BPM is creating new market opportunities.

Innovation depends on process automation. BPM software is critical to enabling solutions that leverage automated process effectively. Software is a strategic business asset used in every industry at every level. Software is necessary to provide automated process.

IBM BPM platforms gained market share again as the company extended its functionality to encompass more cloud and address more of the process interactions that occur on an everyday basis in an enterprise. IBM is positioning to let people connect across the lines of business from within the business process applications. This ability to connect immediately is improving productivity. If the shipping department needs to talk to the order department, that can be done form within the business process management application.

Messaging and collaboration are key aspects of Business Process Management (BPM) making processes more efficient. When people can work things out as a problem occurs, then the delays are eliminated and the business runs far more efficiently.

Consideration of Business Process Management (BPM) Market Forecasts indicates that markets at $ 3.4 billion will reach $ 10 billion by 2020. Growth comes as automation of process adapts more efficiently to collaboration between people and provides interactive process based on exception management.

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Table of Contents

Business Process Management (BPM) Executive

Summary

Business Process Management Market Driving Forces

BPM Market Driving Forces

Cloud And Mobile Computing Redefine BPM

Innovation Drives Markets

Business Process Management Market Shares

Business Process Management (BPM) Market Forecasts

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1. Business Process Management (BPM) Market Definition and Market Dynamics

1.1 Speed And Complexity Of Business Operations

1.2 Growth of Bottom Line While Managing Response to Regulation

1.2.1 Respond Quickly To Regulatory Changes

1.2.2 Mitigate Risk And Manage Compliance

1.2.3 Promote The Right Offer, At The Right Time, Though The Right Channel

1.3 Business Process Management Defines How An Enterprise Operates

1.3.1 BPM Process Modeling

1.3.2 BPM Targeted Solution Frameworks, Embedding Agile Project Management Features

1.3.3 Collaboration Key To BPM Program Success

1.3.4 BPM Acquisitions

1.4 Business Process Management Platforms

1.4.1 Comprehensive Risk Analysis

1.5 Business Process Management Functions

1.5.1 Execution of Business Processes

1.5.2 Integration Aspects of BPM

1.5.3 BPM Supports Overlapping Systems

1.5.4 SOA / B2Bi Systems

1.5.5 A Comprehensive BPM Platform

1.6 BPM Web Services

1.6.1 A Business Process Monitoring, Analysis and Control Platform

1.7 Social Media Internet Scale Enterprise Applications

1.7.1 Social Media Design Patterns

1.7.2 Social Media Spawns Big Data

1.7.3 Network Effects

1.7.4 Collaboration

1.7.5 Social Networking Heuristics

1.7.6 Wiki-Style Collaborative Editing

1.8 Core Competencies of Social Media

1.9 Social Media Next Generation Applications

1.10 Social Media Impact On Business Environment

1.10.1 Social Media Customer Service and Marketing Communications

1.11 Blogging

1.11.1 Architecture of Participation

1.11.2 Permalink Functionality

1.12 Organization Central To BPM Strategy

1.12.1 Organizational Changes

2. Business Process Management (BPM) Market Shares and Market Forecasts

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