CloudTalk Radio Helps Listeners Understand How They Can Determine What Marketing Strategies Are Helping (Or Hurting) Their Businesses

Seattle, WA (PRWEB) July 24, 2014

A recent podcast released from CloudTalk Radio expounds upon how businesses can determine what marketing strategies are hurting or helping their businesses become more successful. Talking about this important topic is guest host Mark Sullivan of CallRail, a popular and very effective call tracking tool.

Analytical tools, hosts Robert Chandler and Keith Eneix explain in the podcast, can help your business see a picture of what youre measuring. The problem is, most businesses either do not measure or do not discuss what they are seeing in the data they are measuring.

This results in a picture that doesnt clearly portray what marketing strategies are helping their business, and what are costing money, but failing to produce resultsmore traffic, better leads, greater conversion rates, and, ultimately, more revenue.

Tune into CloudTalk Radio each week by going to their website:

The podcast hosts go on to explain that by selecting and avidly tracking the top three strategies that a business owner believes are producing the most results, business owners will obtain a more accurate picture of what strategies to improve, what to continue, and what to toss.

Theres no point wasting money on strategies that arent workingits throwing away good money. Instead, data tracking can enable you to make informed business marketing decisions so that you are getting good return on your investments, guest Mark Sullivan summarizes.

About CloudTalk Radio

Cloud Talk Radio is hosted by Robert Chandler, President and CEO at Cloud9 Real Time, and Keith Eneix, CEO at and internet marketing expert. Together, these cloud computing and business executives seek to provide business strategists and managers with practical and useful tips on how to make their company more efficient, generate higher revenue, and create better-targeted marketing strategies.

Media Contact for CloudTalk Radio

Tony Lael

Everett, WA


Mobile Marketing And Wireless Advertising – Strategies for Carriers: Global Industry Shares, Size, Trend and Analysis; Report Available at MRRBIZ

(PRWEB) July 15, 2014

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

Browse Full Report With TOC:

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors.

Download Full Report With TOC:

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. LBM advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018.

To Read Complete Report With TOC:

Target Audience:

Exporters, Importers and Traders

Regulatory and Policy Individuals

Associations and Technology Groups

Government and International Bodies

Business and Financial Institutions

Corporate and Institutional Investors

Lawyers, Bankers, Libraries, Embassies

Patent Offices and Technology Executives

Venture Capitalists, Consultants and more

Related Reports:

LTE Business Models – Best Practices In Network Deployment, Positioning And Service Pricing:

Built around five detailed country case studies of markets where LTE networks have been launched, LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing to Maximize Market Opportunity, a new report by Pyramid Research, examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesnt based on the experience of commercial operators this report uncovers the pain points and the keys to success for LTE service providers worldwide.

Key Findings

The availability of spectrum underpins the timing and scale of LTE deployments and operators competitive positioning long-term. The importance of access to appropriate LTE spectrum has resulted in high bids for auctioned spectrum, acquisitions of companies with relevant spectrum and loss of 2G market share for the sake of spectrum reframing.

Adoption of LTE differs depending on the market. As competitive operators reach nationwide coverage, adoption accelerates. To retain their high-value customer bases and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies.

Click Here to Download Detailed Report:

Device strategies are important in order to drive upgrades:

Ensuring the availability of a range of devices including popular, exclusive as well as low-cost devices that meet operator configuration requirements such as frequencies and backward compatibility with 2G and 3G networks, is fundamental.

LTE device adoption can be maximized by offering low-cost devices, providing financing and annual handset upgrade options, limiting the availability of non-LTE devices if appropriate (particularly among tablets) and offering smartphones that target less technology-savvy customers. Shared data plans also help drive adoption, and more operators are targeting LTE car connectivity.

Pricing LTE at a premium has clearly been the right strategy in markets where demand has been strong, thus boosting margins. However, premium pricing comes with downsides and risks, which have been exposed in different markets.

Worldwide Major Mobile Phone Vendor Performance, 2Q 2014:

This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume declined 8.6% sequentially in the first quarter of 2014, to around 448.6 million units.

As for shipment volume share of individual brands, Samsung and Apple clinched the first and second places, followed by Huawei and Lenovo. Worldwide shipment volume of mobile phones is forecast to hit approximately 1.88 billion units in 2014, with the first and second half shipment share estimated at 46% and 54%, respectively.

Click Here To Download Detailed Report:

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CloudTalk Radio Releases Podcast Discussing the Effectiveness of Video Production in Marketing Campaigns

Everett, WA (PRWEB) July 07, 2014

Robert Chandler and Keith Eneix of CloudTalk Radio recently released a podcast in which they interview Daniel A. Cardenas, Founder and Creative Director of Sierra Media, a video production company based out of Everett, WA.

The topic of discussion is why and how a company can develop and express their authentic voice in order to impact the people theyre trying to reach with their marketing message.

Listen to the CloudTalk Radio podcast with Daniel A. Cardenas of Sierra Media by visiting CloudTalk Radio (

During the CloudTalk Radio, Cardenas places a unique emphasis on portraying a companys authentic voice through creative video productions. Cardenas explains that, Finding your authentic voice means digging in and figuring out who, what and why your business is doing what it is doing and communicating it concisely to your audience so they connect with it.

After this interview, Keith Eneix, CEO of Fannit, comments, Im wondering how many businesses truly understand their authentic voice a critical aspect of marketing their company.

Cardenas stresses that a company has to understand the heart behind their business and why it was founded in the first place in order to begin to shape the tone of their authentic voice. This tone should come out through your web site, videos and even the experience people have when they connect with your business.

Once a company is able to hone in on what their voice sounds like (from a customer perspective), they have the ability to really distinguish themselves and sound and appear unique when compared to the next guy.

Mr. Eneix concludes by saying, Im so fortunate to be around brands like Sierra Media. We hope you find CloudTalk Radios interview with Daniel A. Cardenas helpful.

About CloudTalk Radio

Cloud Talk Radio is hosted by Robert Chandler, President and CEO at Cloud9 Real Time, and Keith Eneix, CEO at and internet marketing expert. Together, these cloud computing and business executives seek to provide business strategists and managers with practical and useful tips on how to make their company more efficient, generate higher revenue, and create better-targeted marketing strategies.

Media Contact for CloudTalk Radio

Tony Lael

Everett, WA


About Sierra Media

Daniel A. Cardenas founded Sierra Media, Inc. in 1987 and has had years of experience creating innovative, engaging and effective videos for a variety of industries, from billion dollar enterprise clients to start ups. The team at Sierra Media are experts in developing video productions that encapsulate a companys image, personality, and brand story. Their most prominent goal is to capture their clients authentic voice and infuse it into a quality video production that tells the world who they really are.

Sierra Media

2815 Baker Ave. Suite #201

Everett, WA



LV= increases top line through innovative approach to marketing and media optimization

London, UK (PRWEB UK) 4 July 2014

LV= (Liverpool Victoria), one of the UKs leading insurance and financial services providers, is expecting a double digit increase in annual sales of its 50+ life insurance product after optimizing its media budget.

Previously LV= had monitored sales attribution on a linear, channel-by-channel basis, which often resulted in a sale being attributed to the last media channel that touched a new customer when in reality a customer experienced multiple touch-points across multiple channels during the buying journey. Using BearingPoints marketing and media optimization solution LV= was able to see that this linear attribution approach created misalignment of its marketing budget across above the line and direct response marketing channels, and for the first time to truly see where its marketing investment had most impact.

Geoff Bates, Head of Marketing Analytics, LV= Life, said: We selected BearingPoint as our analytics partner because of their strong industry and marketing expertise, and their advanced HyperCube tool which we believe will provide LV= with a unique competitive advantage. Not only do we have a better understanding of the impact of spend across channels on our customers, we now also have an integrated process to plan our spend by working across all our internal teams and media agencies.

BearingPoints marketing and media optimization solution is powered by HyperCube, part of a new breed of data analytics tools using machine learning and data mining algorithms that go far beyond the capabilities of traditional statistics. Combining this unique analytics solution with BearingPoints expertise in the insurance industry the project team was able to carry out an in-depth analysis of more than 4,000 variables from LV=s internal systems and external data providers to define the optimum way to allocate marketing investment within and across channels. For example, specific channel analysis of direct mail campaigns revealed that LV= could achieve better efficiency by targeting prospects that HyperCube identified as having a higher propensity to buy. Acting on these findings resulted in saving 57% of the mailing costs.

Whats special about HyperCube is that it analyses all available data a kind of big data analytics tool for marketing without the need for hypotheses which typically cause traditional analytics to miss the biggest opportunities. We identify easy to understand business rules that our clients can implement for quick results. We are pleased to have won LV= as our customer, signing up not only for our marketing analytics service but also licensing our software, which demonstrates the confidence the LV= team has in our solution, added Andreas Rindler, Partner at BearingPoint and responsible for marketing and media optimization in the financial services industry.

For more information, please read our case study at

About HyperCube

HyperCube is a software developed through over fifteen years of advanced mathematical research in the scientific field. It has been continuously enhanced to better reflect the needs of various industry segments. Its new non statistical approach is enabled by a state of the art mathematical algorithm as well as massive computing capabilities provided in a cloud computing environment (SaaS). The solution is highly respected by the scientific community. In 2010 it was awarded by the MIT Sloan School as innovative showcase and the international Pasteur Institute declared it as being the best performing data analysis tool.

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each clients individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the worlds leading companies and organizations. Our global consulting network of 9200 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.

For more information, please visit:

Press contact

Alexander Bock

Manager Communications

Tel. +49 89 540338029

Mailto: alexander.bock(at)bearingpoint(dot)com

Twitter: @BearingPoint

Halyard Consulting Offers Marketing Suite to One Company at Lowest Price

Jersey City, NJ (PRWEB) June 09, 2014

The president of Halyard Consulting, Jonathan Goodman, announced plans to offer their Marketing Suite to one company at the lowest price it will ever be offered. The suite includes monthly management of Email Campaigns, Press Releases, Social Media Keyword Monitoring, Landing Page Creation, and Publicity Alerts. The regular annual price of this suite is $ 48,000 dollars but Halyard is making it available to one company for $ 12,000 dollars.

The new client receives the same level of dedicated service Halyard has provided throughout the years. The Marketing Suite includes 5 email campaigns be sent to the client’s list of 2,500 or less contacts. The Halyard staff in conjunction with the client produces 2 press releases per month targeted to specific media outlets.

The staff monitor specific keywords on social media acting as personal sales staff connecting the client to the buyer. They build land pages for Facebook and client websites to capture contact information of potential customers.

The Marketing Suite connects the client with reporters from some of the top news agencies. When reporters are looking for expert knowledge the staff act as intermediary connecting client to reporter.

To be eligible for this greatly reduced price call (800) 641-9157 and ask for Jonathan Goodman directly or email him at jgoodman(at)halyardconsulting(dot)om

About Halyard Consulting

Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.

About Jonathan Goodman

Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.


Jonathan Goodman, President

Halyard Consulting

Phone: (800) 641-9157

Email: jgoodman(at)halyardconsulting(dot)com

Related Cloud Computing Press Releases

Corelynx Offers Advanced Research and Development Facilities for Startups On New Software Product Development and Marketing

Dublin, CA (PRWEB) May 07, 2014

Corelynx has expanded its Services portfolio with Research and Development facility on new software product development and marketing. As an established Silicon Valley based Enterprise Software Company, Corelynx has taken this initiative to deliver the small and medium-sized businesses a comprehensive suite of R&D, Business consulting and Cloud computing solutions across the globe.

The emergence of social, mobile, big data & analytics and cloud technologies has fundamentally changed the pattern of business operations. These digital forces have reset customers expectations, which have compelled enterprises to rethink about the products, services and end-to-end customer experience.”

While the big players have smoothly sailed through it, the road for the start-ups has indeed been challenging. Although the SMBs have great innovative ideas but they are often cash starved and lack marketing and significant development resource pool for market analysis, research and development.

This is precisely what justifies our Research and Development facilities for start-ups. In addition to offering a full breadth of robust and secure enterprise-class cloud solutions over the years, we have also been rendering real-time consulting. The objective is to help clients achieve new and continuous business value by formulating strategies and setting direction for new business models – said, Manash Chaudhuri, CEO of Corelynx Inc.

Building innovative solutions for start-ups

Small and medium-sized businesses continually grapple to achieve profit, success and continued growth. Corelynxs established business strategy expertise is enabled to deliver all three aspects to the clients. With a strong team of business strategy consultants, Corelynx has been successfully creating intelligent, articulate and well-crafted cloud-based business models that boost sustainable growth and profitability and increase competitive advantage.

Working in many sectors, we have developed inherent business proficiency to understand diverse organizational requirements. Using our proven assets, methodologies and research capabilities, our business and technology consultants have created value for several small and medium-sized clients across verticals.

As one of the trusted business advisors worldwide, we carry out extensive research and vision across the organizational horizon to build solutions that drive innovation right from strategy through execution. Our method of action is to work collaboratively with clients offering expert analysis, scenario visualization, project planning and developmentto build solutions to the existing business problems.

Application architecture and design, development and deployment

In the age where technology-driven disruption has become continuous, small and medium-sized organizations are looking for processes that help them quickly identify, evaluate, adopt and implement new technologies. And this is where Corelynx comes into the picture with its advanced cloud based design and development service offerings.

Its team of technology consulting developers is well-versed in agile development methodologies. Quick ramp-up, speed of development, and amplified availability of resources are a few factors that enables Corelynx build easily portable solutions for more effective and less costly delivery.

At Corelynx, we ensure that the value clients obtain through our partnership goes beyond execution; which is why we deliver assistance throughout the product lifecycle – right from inception, requirement gathering, prototype, product development, testing and support. With expertise spanning multiple decades and disciplines, we suggest techniques and technologies to design and develop products within a robust and extensible cloud architecture. The objective is to help clients accomplish their product goals on time and within budget.

Corelynx reduces products time-to-market by months using its short development cycles and agile process. Its cloud application and development procedure include:

X2CRM Ships Version 3.4 Open Source Sales Force & Marketing Automation System

Santa Cruz, California (PRWEB) August 22, 2013

X2Engine Inc. today announced the general availability of X2CRM version 3.4, an open source, high-performance sales force, marketing automation and service application for small businesses in both cloud and on-premise editions.

Key Features of X2CRM:

Web 2.0 Speed Optimized User Interface

Web Activity Tracker, now with Google Analytics Integration

Web and Facebook Lead Capture Form Designer

Automatic Web Form Embedding Code

Newsletter Generator

Lead Nurturing, Scoring and Intelligent Routing

Contact Activity Management

Sales Process Workflow Engine

Email Correspondence

Product and Sales Quotes

User Profile Pages and Universal Activity Streams

Custom User Role Designer

Field Security, Roles and Sales Teams

Visual No Code Form Editor for Administators

Both Cloud and On-Premise Optimized Options

Mobile Access Integration with X2Touch

Large Scale Marketing Campaign Management

Social Intranet Capability for Sales Teams

Shared Calendar and Event Information

Extreme Customization and Marketing Automation with X2Flow

X2CRM 3.4 Updates:

Improved X2Touch – iPad Compatibility and Mobile Integration

Vastly Improved Language Packs.

Updated Action History Charts – Graphic Customer Interaction

X2Flow User Interface Improvements

New Event Feed

Enhanced Server Efficiency

X2Flow: Marketing Action Event Designer

X2CRM had introduced their powerful new X2Flow module in their last release, version 3.3. X2Flow is a Marketing Automation Module which allows marketers to build automated marketing campaigns based on customer behaviors. X2CRM feel this feature is a clever and incredibly customizable business tool that places the power of X2CRM marketing and sales campaigns in the hands of their customers, allowing them to fine tune their business and harness the abilities of the X2Engine platform. X2CRM version 3.4 sees some small updates to this module, including new icons and a customizable editor window size.

Action Event History

The Action Event History Chart is a sales person’s best friend, says X2CRM. The Action History module is a clever and easy visualization of all interactions that a sales contact has been through. Like other modules in their open source CRM software, this feature is highly customizable and can be quickly and easily edited with various date and contact filters. X2CRM says this module streamlines beautifully with their phone system integration, automatically bringing up a contact’s page and action history chart whenever that contact calls. New in version 3.4 are some additional filter options as well as a visually enhanced interface.

Improved Language Support

X2CRM is a global brand, with installations for businesses in over 140 countries around the world. X2CRM is now offering improved Language Support and is currently available with translations in 15 languages, having recently added Polish to their list of integrated language options.

Updated Documentation

X2CRM is a fast moving operation, quickly and effectively responding to the suggestions and feature requests from users in their online support forum, X2Community. New and improved help screens and documentation descriptions are now available within the software as well as on

About X2Engine CRM

X2Engine, Inc. of Santa Cruz, California, was founded in 2011 by John Roberts, a SugarCRM co-founder and Customer Relationship Management software entrepreneur. The company provides sales & marketing software and cloud hosting services for X2CRM, a next generation open source, sales force and marketing automation customer relationship management system for small businesses. X2CRM has been installed on over 4,500 public and private cloud servers across 140 countries.

Traditional Advertising and Marketing Move Closer to Extinction Due to a New Online Brand Management Program

Irvine, CA (PRWEB) July 19, 2010

Brandtailers today announced a new product to manage a companys online brand. The patent-pending Online Brand Management Program listens, responds, promotes and measures brands in the online world. Beta testers agree it is a strong replacement for traditional advertising and marketing.

Our agency has been in advertising and marketing for 20 years, long enough to see 24k dial up modems give way to Terabytes and Cloud Servers, said Cheril Hendry, CEO of Brandtailers. Weve also seen the ROI of most traditional media decline to the point of irrelevance. A good online program, heavily focused on brand management, is where the market is going. With this product, well get our clients there first.

Adria Higginson, Brandtailers Director of Operations, described their Online Brand Management program as a tool that goes beyond common Social Media and Online Reputation Management products. There are lots of agencies touting their expertise in Twitter, Facebook, and customer review management, she said, but thats only a small piece of our program. To truly replace offline marketing with successful online branding, it takes more. A lot more.

Hendry said she spent the last few years watching businesses struggle with online advertising and marketing products they didnt understand, much less want to take time using. She knew there was a need not only for a full-service program, but also a full-service person that could manage the program for the client. Our product is a success because it includes state-of-the-art technology and a highly skilled Online Brand Manager.

Each Online Brand Manager spends two weeks in-house with a new client to understand their business operations and capture their corporate culture. In addition to this training, the OBM (Online Brand Manager) is often paired with industries theyre very familiar with. For example, Celine Bunagan, one of Brandtailers Online Brand Managers, has extensive experience with luxury automotive marketing. She said, Two weeks into the programs beta test, I helped a luxury dealer sell an Audi A4 through Twitter. That was pretty fun.

All of Brandtailers clients involved with the beta-test the said they especially liked the personalized Dashboard that comes with the program. Katherine Topping, Brandtailers Online Brand Management Supervisor, said, The Dashboard is a live, moment by moment summary of our listening, responding, promoting and measuring efforts on behalf of the client. Its all they need to know whats going on. She explained that clients have live access not only to whats happening on line, but direct connection to their Online Brand Manager as well. Topping said, We even have a weekly two minute video summary for executives who are extremely time-limited but still want to stay informed.

Hendry is clear to point out this product is not for every business. She states it is primarily designed for medium sized companies that know they need an online marketing and brand management program, but for whatever reason they dont want to bring it in-house.

For additional information on Brandtailers Online Brand Management Program contact Cheril Hendry or visit

About Brandtailers:

Brandtailers is a full-service digital and traditional marketing agency with twenty years of expertise in the retail, financial, educational, automotive and real estate industries. Based in Southern California, they have been recognized as Orange Countys top digital marketing agency for the past three years. They work with local, regional and national brands within the United States and Canada.

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Alliance Sales & Marketing Adds New Cloud Based iTeam Business Solution To Its Portfolio

Orlando, Florida (PRWEB) October 11, 2013

Alliances Sales & Marketing Solutions, a small private equities group that was formed in 2008 by President and CEO Heather Guffin, has added an innovative new cloud-based business solution to its list of products and services.

The companys goal is to find solutions to the unique challenges that face short cycle sales and marketing operations, such as timeshare companies.


Netpremacy Global Services Marketing Team Work Remotely in Australia Thanks to Google Apps for Business

UK – (PRWEB UK) 11 June 2012

London: The Netpremacy marketing team will work from Australia for three months this summer with the power of Google Apps for Business. The team has an objective of exploring the Australian market for further internationalisation to expand Netpremacys global presence to five countries, covering four continents.

A spokesperson from marketing at AppsCare (Netpremacys Google Enterprise brand) recently said Without the use of a cloud infrastructure our company would be more restricted to providing for a much smaller market size. Google Apps facilitates access to our clients, irrelevant of the physical distance, whilst still working seamlessly with other employees still in the office. Remote working in Australia will enable us to undertake new market primary research internally, saving us costs on outsourcing the research to a market research company which would have been the case without Google Apps.

From large distributed teams, to the individual employee Google Apps facilitates seamless collaboration across continents. While there are a variety of tools available to allow remote access to company resources, few enable real-time productivity anytime, anywhere across any device.

Google Apps breaks down barriers of distance, time, hardware and software to maximise productivity, regardless of employees locations or means of accessing company resources. Google Apps enables businesses to securely access cloud applications, delivered via Googles global infrastructure across multiple computers and devices. Traditional, in-house software on the other hand, often traps company information behind corporate firewalls.