LV= increases top line through innovative approach to marketing and media optimization

London, UK (PRWEB UK) 4 July 2014

LV= (Liverpool Victoria), one of the UKs leading insurance and financial services providers, is expecting a double digit increase in annual sales of its 50+ life insurance product after optimizing its media budget.

Previously LV= had monitored sales attribution on a linear, channel-by-channel basis, which often resulted in a sale being attributed to the last media channel that touched a new customer when in reality a customer experienced multiple touch-points across multiple channels during the buying journey. Using BearingPoints marketing and media optimization solution LV= was able to see that this linear attribution approach created misalignment of its marketing budget across above the line and direct response marketing channels, and for the first time to truly see where its marketing investment had most impact.

Geoff Bates, Head of Marketing Analytics, LV= Life, said: We selected BearingPoint as our analytics partner because of their strong industry and marketing expertise, and their advanced HyperCube tool which we believe will provide LV= with a unique competitive advantage. Not only do we have a better understanding of the impact of spend across channels on our customers, we now also have an integrated process to plan our spend by working across all our internal teams and media agencies.

BearingPoints marketing and media optimization solution is powered by HyperCube, part of a new breed of data analytics tools using machine learning and data mining algorithms that go far beyond the capabilities of traditional statistics. Combining this unique analytics solution with BearingPoints expertise in the insurance industry the project team was able to carry out an in-depth analysis of more than 4,000 variables from LV=s internal systems and external data providers to define the optimum way to allocate marketing investment within and across channels. For example, specific channel analysis of direct mail campaigns revealed that LV= could achieve better efficiency by targeting prospects that HyperCube identified as having a higher propensity to buy. Acting on these findings resulted in saving 57% of the mailing costs.

Whats special about HyperCube is that it analyses all available data a kind of big data analytics tool for marketing without the need for hypotheses which typically cause traditional analytics to miss the biggest opportunities. We identify easy to understand business rules that our clients can implement for quick results. We are pleased to have won LV= as our customer, signing up not only for our marketing analytics service but also licensing our software, which demonstrates the confidence the LV= team has in our solution, added Andreas Rindler, Partner at BearingPoint and responsible for marketing and media optimization in the financial services industry.

For more information, please read our case study at

About HyperCube

HyperCube is a software developed through over fifteen years of advanced mathematical research in the scientific field. It has been continuously enhanced to better reflect the needs of various industry segments. Its new non statistical approach is enabled by a state of the art mathematical algorithm as well as massive computing capabilities provided in a cloud computing environment (SaaS). The solution is highly respected by the scientific community. In 2010 it was awarded by the MIT Sloan School as innovative showcase and the international Pasteur Institute declared it as being the best performing data analysis tool.

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each clients individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the worlds leading companies and organizations. Our global consulting network of 9200 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.

For more information, please visit:

Press contact

Alexander Bock

Manager Communications

Tel. +49 89 540338029

Mailto: alexander.bock(at)bearingpoint(dot)com

Twitter: @BearingPoint

AireSpring Announces Major Expansion of Call Center Product Line

Chicago, Illinois, Sept 12, 2013

Channel Partners Expo (PRWEB) September 12, 2013 — AireSpring, the award-winning provider of voice, data, MPLS, SIP trunking and cloud hosted services, today announced the pending release of its new Cloud Hosted Contact Center solution called AireContact. The new Contact Center product will significantly expand AireSprings award-winning suite of Call Center solutions and allow the company to provide a broader range of end-to-end telecom services to their enterprise & call center customers.

AireContact will be fully hosted on AireSprings award-winning next generation private IP network for maximum security and compliance. The product is PCI compliant with end-to-end encryption, locally stored call recordings and credit card protection to further secure customer data. In contrast to most hosted contact center solutions, AireContact can be delivered over AireSprings full meshed, international private IP/MPLS network for maximum security, call quality, class of service (COS) and quality of service (QOS).

AireSprings new Contact Center solution provides cutting-edge contact center features all hosted in the AireSpring cloud, making it easier for companies to adopt newer technology without needing to worry about hosting and maintaining expensive and complicated server technology. The product supports inbound; outbound and blended calling; ACD and IVR; Consolidated Reporting and Analytics; CRM Pop-up and Integration; Consolidated Administration; Single Window Interface; Skills-based Routing; Dynamic Call Recording; Predictive, Progressive, and Preview Dialing; Single Click Agent Monitoring and Reporting; Call Transfer; Hold; Conferencing; Context-based Call Scripting; Agent Presence and Instant Messaging; and Call Prioritization among many other advanced features to meet the needs of any call center.

“In today’s complex and rapidly evolving business environment, it doesnt always make sense for an enterprise to buy a new system and lock themselves into hosting it for the long term,” said Daniel Lonstein, AireSpring COO. “AireSpring offers a cutting-edge contact center solution which is hosted in our cloud and which will be frequently upgraded with the newest features and refinements. That means reduced operational and capital costs for our customers with always new and improved features and no additional cost.

Delivered over AireSprings award-winning next-generation private IP network, the cloud-based contact center solution provides a lower total cost of ownership by providing a hosted communications platform with a predictable monthly cost. Companies can relinquish the costs associated with expensive premise-based PBX, automatic call distribution (ACD) and predictive dialer systems, which will lower necessary investments in capital, licensing, support staff and infrastructure. In addition, the AireContact Cloud Hosted Contact Center solution leverages AireSprings robust and geographically redundant network with automatic failover for disaster recovery and maximum up-time.

Cloud Computing Provider, GoGrid, Expands Cloud Product Line with Larger Virtual Server Instances

San Francisco, CA (Vocus) February 17, 2009

GoGrid, the Cloud Computing division of ServePath, LLC today announced the immediate availability of larger RAM, CPU and persistent storage Cloud Server instances. The new 4 and 8 GB RAM Cloud Servers further broaden GoGrid’s line of Web and Database Cloud servers, enabling complete infrastructure in the Cloud.

To bring higher performance server lines into the GoGrid cloudcenter, all 64-bit GoGrid images are now available in 4 and 8 GB RAM configurations. The 4 GB RAM server images can be deployed via the GoGrid web portal and API. The 8 GB RAM server images currently may only be deployed via the GoGrid API.

The 4 and 8 GB RAM images, available for Red Hat Enterprise Linux 5.1, CentOS 5.1, and Windows Server 2003 and Windows Server 2008 64-bit operating systems bring a new level of performance to the GoGrid line. 4 GB Cloud Servers have 3 CPU Cores and 8 GB have 6 CPU Cores, ensuring dedicated CPU allocations and high performance.

All GoGrid Cloud Servers come with persistent storage. The new larger RAM allocations announced today, are delivered with increased persistent storage: 4 GB Cloud Servers have 240 GB of hard drive space and 8 GB have 480 GB of storage allocated at boot time. Additional storage can be added using GoGrid’s dynamically scalable Cloud Storage offering which includes a 10 GB free allotment to start with. Each 1 GB thereafter costs $ 0.15/GB/month.

Further information on the new 4 and 8 GB RAM GoGrid Cloud Servers can be found at:

Server Release Information on these new images can be found at:

Windows users are requested to read our Release and Errata pages as there are some known issues specific to 8 GB Windows Servers which may require a workaround and that they should be aware of before using 8 GB GoGrid Servers with Windows. Errata page:

About GoGrid (

GoGrid is the leading Cloud Computing, hosted, Internet service that delivers true “Control in the Cloud” in the form of cloudcenters. GoGrid enables system administrators, developers, IT professionals and SaaS (Software as a Service) vendors to create, deploy, and control load balanced cloud servers and complex hosted virtual server networks with full root access and administrative server control. Bringing up servers and server networks takes minutes via a unique web control panel or GoGrid’s award winning API. GoGrid delivers portal controlled servers for Windows Server 2003, Windows Server 2008, SQL Server, ASP.NET, multiple Linux operating systems (Red Hat Enterprise and CentOS) and supports application environments like Ruby on Rails. Free f5 hardware load balancing and other features are included to give users the control of a familiar datacenter environment with the flexibility and immediate scalability of the cloud, essentially a “cloudcenter.” GoGrid won the coveted 2008 LinuxWorld Expo’s Best of Show in Product Excellence award.

About ServePath (

ServePath, a Microsoft Gold Certified Partner, is the leading managed and dedicated hosted server provider, delivering custom solutions and managed services to businesses that need powerful Internet hosting platforms for their production environments. Thousands of companies worldwide look to ServePath for its reliability, customization, and speed. ServePath has a Keynote-rated A+ network and guarantees uptime with a 10,000% guaranteed? Service Level Agreement. The employee-owned company has been in business for eight years and operates its own San Francisco data center and is SAS70 Type II certified.


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NewCloud Networks Chooses Veeam to Power Top of the Line Backup and Disaster Recovery Solutions for the Mid-Market

Denver, CO (PRWEB) April 30, 2014

Nationwide cloud computing and communications provider, NewCloud Networks has selected Veeam to power their state-of-the-art backup and disaster recovery solutions for virtual environments. Having recently expanded their data center footprint, NewCloud was in need of reliable data protection software in order to provide a surefire backup and disaster recovery (BDR) solution to their virtual and hybrid cloud customers.

Virtualization in the mid-market is on the rise, and with that comes the need for geographic redundancy and true disaster recovery, says Sam Kumar, President of NewCloud Networks. He adds that after extensive research by our Engineers, we selected Veeam as our vendor for backup and disaster recovery in virtual environments because they possess the necessary expertise in our technologies as well as dedication to providing top of the line support. Mike Waguespack, Senior Director of Veeam Softwares Global Cloud Group, stated, We are excited that NewCloud Networks has selected Veeam. At their rate of growth, we are confident NewCloud will help increase the number of workloads protected with Veeam.

NewCloud will use Veeam Backup & Replication to provide BDR solutions to mid-market businesses in two ways. Companies with their own data center infrastructure can utilize the Veeam-powered service to back up their data to one or more of NewClouds data center facilities. NewCloud’s data centers are located in Denver and Phoenix, both are areas considered geographically secure from a natural disaster standpoint.

Customers hosting their infrastructure using NewClouds Virtual Private Data Center solution will have the benefit of selecting their primary data center (Denver or Phoenix) and utilizing the Veeam-powered service for backup and disaster recovery to a secondary data center (Denver or Phoenix).

Our goal is to provide mid-market businesses a complete infrastructure solution with full disaster recovery capabilities, says Kumar. Veeam has proven itself the perfect partner for our company goals.

About NewCloud Networks: NewCloud Networks is a nationwide cloud computing and communications provider. NewCloud specializes in the deployment of virtualized infrastructure including public, private and hybrid cloud services.

About Veeam: Veeam is a rapidly expanding backup and replication provider specializing in virtual environments.

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Independence Day Special bodHOST Introduced New Line of Managed Dedicated Servers

New Jersey (PRWEB) July 05, 2013

bodHOST, the technology leader in automated scaling cloud computing, today announced the launch of their latest range of high-end managed dedicated servers. bodHOST – a pioneer in the hosting business since 1999, and trusted partner of Dell, almost hosts 2 million domains worldwide. In 2012, bodHOST developed a new eNlight cloud hosting service to deliver a robust and reliable cloud hosting solutions with pay as you go billing functionality.

bodHOSTs new line of dedicated web hosting services is backed by its legendary customer support to ensure rapid implementation of services and a wow customer experience.

Mr. Probal DasGupta, CEO of bodHOST Ltd, said launch of our latest range of servers features Intel

eMazzanti Provides Business Hot Line For Java Security Threat Fix

Hoboken, New Jersey and New York City, NY (PRWEB) January 20, 2013

Last Thursday, according to an InfoWorld January 18 article entitled: “Why the Java Threat Rang Every Alarm,” the US Department of Homeland Security called on computer users to disable Java because of concerns about the susceptibility of the Java programming language to cyberattacks. The potential damage could be widespread as there are more than 3 billion Java users worldwide. eMazzanti Technologies is providing a Java-Threat Hotline for businesses that would like to disable Java or install the recent software security patch from Oracle, the owner of Java. The hotline is for businesses-only: 1-201-360-4400

While there are Internet tips on how to unplug Java for each brand of browser and how to install the security patch, most businesses will want to make sure specific procedures are followed to avoid causing network wide problems, said Carl Mazzanti, chief executive officer, eMazzanti Technologies. eMazzanti has created a free Java-Threat Hotline to quickly evaluate what steps a small business should take to protect itself.

Whats the Problem?

Java is a programming language and computing platform at the heart programs including utilities, games, and business applications. Java runs on more than 850 million personal computers worldwide, and on billions of devices worldwide, including mobile and TV devices. Further, it is required by some Web sites that use it to run interactive games and applications.

The Java vulnerability appears to operate with all popular web browsers including IE9, Chrome, Safari, Firefox, etc.

Cyber crooks are attacking a previously undiscovered security hole in Java 7 that can be used to seize control of a computer if a user visits a compromised or malicious web site, said Mazzanti. Businesses need to get the right fix in order to avoid trouble.

Even if a business is using Java 6, there are some conflicting reports that this vulnerability existed in earlier versions of Java that may go back several years. Though Oracle tried to fix this issue in a previous update, it appears it did not address the vulnerability completely.

The vulnerability is accessed through exploit packs which are crimeware tools being sold on the black market. The tools are made so they secretly integrate into web sites where unknowing visitors with vulnerable or outdated browser plugins like Java can silently install malware on the users PC.

About eMazzanti Technologies

With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions in a variety of Outsourced IT services, such as cloud computing, managed printing services, PCI DSS compliance, computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security, cloud computing, cloud computing services, and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated – and competitive – regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations in the New York metropolitan area, the United States and throughout the world. eMazzanti Technologies is Microsoft’s 2012 Partner of the Year for the third year, WatchGuard’s Partner of the Year for three years running and made the Inc. 5000 for the third year in a row. For more information contact: Carl Mazzanti 201-360-4400 or Twitter: @emazzanti , Facebook:

SolveForce Expands its Mississippi MPLS Business Services, Metro Ethernet Providers, VoIP Phone Service, T1 Line and T3 Services in MS

Jackson, Mississippi (PRWEB) December 30, 2012

Business internet services are vital for the seamless operation of modern enterprises., LLC launched its nationwide Mississippi point to point lines and metropolitan Mississippi business internet services; as it also announced the local Mississippi roll out of its MPLS availability, DSL, T1 Line and T3 Line, and Voice over IP (VoIP) services.

Many Mississippians are inherently equipped with skills for their thriving manufacturing industries. SolveForce is assisting these businesses to find reliable, efficient and affordable communications solutions that are complementary to these skills, the marketing representative of SolveForce stated. SolveForce recognizes that business establishments in Mississippi, especially with its manufacturing and aviation industries, have an inadvertent need for high-speed Ethernet Internet Network connections specifically if they operate in populous cities.

SolveForce provides Gigabit Ethernet and Satellite Internet to Jackson at cost effective rates. Internet services such as these afford businesses with blazing seamless features including VoIP that enable them to interact with a broader market base. Companies can benefit from satellite internet primarily because of its reach it allows businesses to interact with even the most geographically isolated customers, affirmed SolveForces representative.

A virtual private network (VPN) operates with an unlimited Bandwidth that can tie corporate headquarters located in Gulfport MS to its branches in other states. VPN enables employees to securely exchange files and hold video conferences through a reliable connection servicing their company exclusively.

Hattiesburg Mississippi has enterprises that can make use of VPLS technology. This is an additional feature to Multiprotocol Label Switching (MPLS) that allows users to transfer their data without any delays through a multipoint to multipoint network.

Dark Fiber Service is also an option for larger enterprise businesses that require much higher Bandwidth connectivity.

Ethernet over Copper and Ethernet over Fiber can be useful technologies in Southaven MS. Ethernet over Copper can be used to sustain internet connectivity in colleges and universities while Ethernet over Fiber can be implemented in hospitals and business facilities. Both systems, albeit with varying media, can carry voice data as well as other types of data. Fiber Internet Network technology can support very high Bandwidth and is best suited for connections that carry heavy data traffic.

WiMAX Internet Service, Fixed Wireless Broadband Internet, and 3G and 4G Broadband usually end up being cheaper options than other Internet services. Companies in MS can save more money with online services, which is a great solution for small businesses.

DSL, Mississippi MPLS and Fast Ethernet services can boost businesses in Biloxi and Meridian. These allow establishments to effectively maintain their internal communications as well as establish online connections with external locations and off-site offices.

Other technology provided in Mississippi are Cloud Computing Services such as Platform as a Service (PaaS), Hosting as a Service (HaaS), Desktop as a Service (DaaS), Disaster Recovery as a Service (DRaaS), Infrastructure as a Service (IaaS), and Ethernet as a Service (EaaS).

About, LLC

SolveForce is a single point telecom consulting company that has partnered with an extensive group of telecommunications carriers since October 2004. They furnish their clients with options from among the most suitable solutions providers. Avidly pursuing improvements, SolveForce is committed to advancing its collective expertise while continuing to provide their customers with services that give them more value for every dollar spent.

SolveForce continues to be a leading force in telecommunications as it received recognition as the top partner of Telarus Inc. in 2011 for its outstanding performance as the partner with most number of new sales. This award earned them a spot on Telecom Associations (TAs) Recommended Members roster. In the same year, the company also earned a nomination as the Customers Choice Awardee amidst the best telecom providers in the country. LLC can be reached at (888) 765-8301 via toll free or visit their website at Mississippi Telecom Services. Especially if an entity is interested in their expertise, best of all there is no charge to the customer.

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SolveForce Opens Markets for Oregon MPLS Service Providers, Ethernet Fiber Networks, VoIP SIP Phones, Internet T1 Line and T3 Broadband Services in OR

Salem, Oregon (PRWEB) October 01, 2012

SolveForce is launching their business services in Oregon. They will bring their quality service and professional expertise to the area. There are a number of business solutions and services for customers to select. Businesses will be able to take advantage of innovative technologies and competitive T1 quotes and telecom prices.

Portland businesses can benefit from VPN and VPLS services. These are networks that are exclusive to one business. One of the advantages of these private networks is that it will cut down Bandwidth Internet fees. This will save the company a considerable amount of money. The transfers of information will be faster and more secure due to the fact that the lines are not shared.

Businesses in Salem can use VoIP, DSL and Satellite Internet. Voice over IP will allow companies to handle all their phone services over the Internet. This will decrease management costs and it will also be cheaper to run phones online. DSL and Satellite Internet services are also cheaper than other Internet access solutions. These online services can be used to connect local or rural offices.

Fast Ethernet and Gigabit Ethernet are coming to Eugene businesses. Ethernet over Fiber and Ethernet over Copper technologies will ensure fast and effective Internet services. These are useful for businesses that need faster online access connections. They can be used for larger amounts of data as they will transfer up to 1 Gigabits of information in 1 second.

Gresham companies can have dedicated services like a T1 Line or T3 Line. These are good for companies that need to transfer both voice and regular data. They use technologies like Point to Point Lines. The advantage to businesses of these exclusive services is that the lines are more secure and faster because they are not shared. These lines can be partial with just a few ports or a T3 line that’s equal to 28 T-1 lines at 45 Mbps.

Companies from Beaverton can take advantage of Metro Ethernet and Oregon MPLS technologies. This service has the ability to provide online services to a large number of locations in a city environment. The businesses can connect to all their local offices. They also have the option of upgrading to MPLS service, which will ensure greater reliability and speed. For MPLS availability you can visit one their websites or give them a call toll free.

Other services provided in Oregon that revolve around Cloud Computing include Desktop as a Service (DaaS), Disaster Recovery as a Service (DRaaS), Infrastructure as a Service (IaaS), and much, much more.

SolveForce has been a leader in cutting edge technology since 2004. It has continued serving its customers with quality and knowledgeable service. the companys sales performance earned it the Telarus Partner top ranking sales award. SolveForce also earned a nomination for the TA customer choice award. There is a calculator on their website that shows customers how much they will pay for a service. This allows them to compare prices and select the best provider for their company.

A company officer was heard to say SolveForce is number one in quality service and low prices. Word in the office is Internet service just got better with SolveForces great service and selection. Another company spokesperson said SolveForce is the leading service in the telecommunications industry. LLC can be reached at (888) 765-8301 via toll free or visit their website at Oregon Telecom Services. Especially if an entity is interested in their expertise, best of all there is no charge to the customer.

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