Halyard Consulting Discusses the Amazon Fire and Risks of Showrooming


Jersey City, NJ (PRWEB) July 10, 2014

In this week’s podcast of The World of Internet Marketing, Jonathan Goodman, president of Halyard Consulting, spoke about Amazons new smartphone the Amazon Fire. He specifically focused on one feature that is part of the Fire, the Firefly, and its impact on small retail businesses.

The Amazon Fire has just been released and one of the features it touts is Firefly. It allows you to take photos of various items, from business cards to billboards to products, and access information about that item on your phone in just seconds.

Goodman stated that with Firefly you can save items to your Wish List on Amazon or order the product from Amazon right from your phone. He believes that people using the Fire will take business away from the Mom and Pop stores and that those stores will start to look more like museums where people go to visit and see what is in the marketplace but ultimately purchase through Amazon.

Goodman went on to say that Amazon can afford to sell lower than the competition because of its size. As a multi-billion dollar company, it has the advantage over small businesses that are just trying to survive. He sees the phone as another way for Amazon to monopolize the retail industry. This phone could not only effect small retailers but large box stores like Walmart.

Another feature of the Fire that Goodman was concerned with was the photo storage in Amazon Cloud. While it provides convenience for the users it also benefits Amazon. Amazon will have access to the photos allowing their system to understand a person’s location, interests, and connections.

Amazon Fire was released June 18th and is exclusive with AT&T. It includes a full year of Prime and comes in either 32GB or 64GB. It is the first smartphone from Amazon, but it joins a list of other electronic products, including Kindle and Kindle Fire. It remains to be seen how the new Fire will fare in today’s market.

Attributions:

Amazon’s Fire Phone might be the biggest privacy invasion ever (and no one’s noticed) (Venture Beat)

Firefly is the Amazon Fire Phone’s Secret Weapon (CNET)

Don’t Let ‘Showrooming’ Sabotage Your Shop (Bloomberg BusinessWeek)

Digital Retail – Analyzing the Effect on Retailers (Ernst & Young)

About Halyard Consulting

Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.

About Jonathan Goodman

Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.

Contacts:

Jonathan Goodman, President

Halyard Consulting

Phone: (800) 641-9157

Email: jgoodman(at)halyardconsulting(dot)com







Halyard Consulting Offers Zero Cost Mini Website SWOT Analysis for One Week Only


Jersey City, NJ (PRWEB) June 24, 2014

In a recent podcast episode of The World of Internet Marketing, the president of Halyard Consulting Jonathan Goodman, explained how his company uses the SWOT analysis for their Internet clients. His use of the SWOT analysis is a little different than what is commonly seen for financial purposes.

Most business owners and managers understand that the SWOT analysis looks at a company’s strengths, weaknesses, opportunities, and threats. This analysis often occurs from a financial standpoint, but Goodman uses the same concept when looking at the Internet presence of his clients. Just like with a financial analysis, it measures internal and external factors that can determine whether a business will be a success or failure.

Goodman stated that he first begins his analysis by giving clients a vocabulary list to familiarize them with terms that are standard in the Internet marketing industry but may not be familiar to those outside of it. He provided a sample that included words such as “domain authority” and “root domain.”

The analysis consists of looking at the website and where it currently ranks for domain authority. He also checks out the competition to see where they stand. In addition, he will look to see where the website stands with social media. He mainly looks at Facebook and Twitter to see which URLs did well and what titles spurred the most response. Through this analysis, he can tell what is working and what is lacking as well as what the competition is doing right.

Another aspect of SWOT analysis as it pertains to Internet marketing is linking domains and getting high-quality backlinks. There are generally two strategies with this. A company either strives to obtain one link with high domain authority or attempts to get several links in the mid-range.

The large scale SWOT analysis consists of Halyard Consulting analyzing a company’s top three competitors. Goodman provides a summary detail that shows where the company is currently and where it is going as well as how it compares to the competition. The business also receives some overall observations as well as suggested project objectives to improve its status.

Goodman stated that the analysis most benefits companies making over $ 2 million. He discussed some of the resources that he uses such as the Alexa rankings, which serves as a good analytical tool for analyzing a website. One can also use it to compare the competitions’ sites so a company has a better idea of where it stands and if it needs improvement.

A SWOT analysis by Halyard Consulting helps businesses better understand their Internet influence and how they can improve to grow their brands. In today’s global economy, having a strong Internet presence can mean the difference between success and failure.

For one business week (June 23rd through the 27th) Halyard Consulting is offering a free mini three point SWOT analysis against one competitor. The analysis will provide critical insight into both the requesting companys website as well as one of their competitors. The three points included in the report are domain authority, top five linking domains, and top five pages with the most authority. While the report is smaller than the paid version it will provide critical insight into a companys current strategy, risks and successes.

About Halyard Consulting

Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.

About Jonathan Goodman

Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.

Contacts:

Jonathan Goodman, President

Halyard Consulting

Phone: (800) 641-9157

Email: jgoodman(at)halyardconsulting(dot)com

Facebook | Twitter | YouTube







Halyard Consulting Offers Marketing Suite to One Company at Lowest Price


Jersey City, NJ (PRWEB) June 09, 2014

The president of Halyard Consulting, Jonathan Goodman, announced plans to offer their Marketing Suite to one company at the lowest price it will ever be offered. The suite includes monthly management of Email Campaigns, Press Releases, Social Media Keyword Monitoring, Landing Page Creation, and Publicity Alerts. The regular annual price of this suite is $ 48,000 dollars but Halyard is making it available to one company for $ 12,000 dollars.

The new client receives the same level of dedicated service Halyard has provided throughout the years. The Marketing Suite includes 5 email campaigns be sent to the client’s list of 2,500 or less contacts. The Halyard staff in conjunction with the client produces 2 press releases per month targeted to specific media outlets.

The staff monitor specific keywords on social media acting as personal sales staff connecting the client to the buyer. They build land pages for Facebook and client websites to capture contact information of potential customers.

The Marketing Suite connects the client with reporters from some of the top news agencies. When reporters are looking for expert knowledge the staff act as intermediary connecting client to reporter.

To be eligible for this greatly reduced price call (800) 641-9157 and ask for Jonathan Goodman directly or email him at jgoodman(at)halyardconsulting(dot)om

About Halyard Consulting

Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.

About Jonathan Goodman

Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.

Contacts:

Jonathan Goodman, President

Halyard Consulting

Phone: (800) 641-9157

Email: jgoodman(at)halyardconsulting(dot)com







Related Cloud Computing Press Releases