Amagi Rethinks Targeted Advertising

(PRWEB) April 12, 2012

Amagi rethinks targeted advertising

For the first time TV networks can monetize targeted advertising

Amagi is unveiling DART 3.0, a revolutionary and patent-pending targeted advertising technology platform for TV networks.

For the first time in the world, TV networks can manage play out of targeted content and advertising across different regions, all from the comfort of their broadcast station. International TV networks with a common satellite feed going across continents get to benefit the most, as they can now leverage the DART platform for enabling different advertisements and content in different countries on the same network feed.

DART 3.0 is a comprehensive world-class technology platform encompassing broadcast station-end management, content insertion device and the most flexible and scalable workflow based on a secure cloud infrastructure for targeted content management.

DART 3.0 uses patent-pending barcoding technology for identifying content to be replaced on the network feed. This enables the most flexible workflow and is suited for sports, news and other networks that have dynamic schedule and content management needs.

Commenting on the launch, Mr. Baskar Subramanian co-founder of Amagi said, This is a great opportunity for TV networks to monetize their content better across different geographies. For networks targeting Latin America, this platform provides a fantastic opportunity to have different content and advertising across different countries, say Brazil, Argentina, Mexico on a single LatAm satellite feed

About Amagi: Amagi is Indias premier and largest targeted ad network for TV. The company runs Indias geographic targeted ad network in partnership with many leading TV networks covering hundreds of installations across the country. Amagi brings the same technology platform for international markets.

Contact: Hari

Email: hari(at)amagi(dot)com

Mobile Marketing And Wireless Advertising – Strategies for Carriers: Global Industry Shares, Size, Trend and Analysis; Report Available at MRRBIZ


(PRWEB) July 15, 2014

People often categorize “mobile marketing” within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.

Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/mobile-marketing-and-wireless-advertising-strategies-for-carriers

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors.

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Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. LBM advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018.

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LTE Business Models – Best Practices In Network Deployment, Positioning And Service Pricing: http://www.marketresearchreports.biz/analysis/210937

Built around five detailed country case studies of markets where LTE networks have been launched, LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing to Maximize Market Opportunity, a new report by Pyramid Research, examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesnt based on the experience of commercial operators this report uncovers the pain points and the keys to success for LTE service providers worldwide.

Key Findings

The availability of spectrum underpins the timing and scale of LTE deployments and operators competitive positioning long-term. The importance of access to appropriate LTE spectrum has resulted in high bids for auctioned spectrum, acquisitions of companies with relevant spectrum and loss of 2G market share for the sake of spectrum reframing.

Adoption of LTE differs depending on the market. As competitive operators reach nationwide coverage, adoption accelerates. To retain their high-value customer bases and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies.

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Device strategies are important in order to drive upgrades:

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LTE device adoption can be maximized by offering low-cost devices, providing financing and annual handset upgrade options, limiting the availability of non-LTE devices if appropriate (particularly among tablets) and offering smartphones that target less technology-savvy customers. Shared data plans also help drive adoption, and more operators are targeting LTE car connectivity.

Pricing LTE at a premium has clearly been the right strategy in markets where demand has been strong, thus boosting margins. However, premium pricing comes with downsides and risks, which have been exposed in different markets.

Worldwide Major Mobile Phone Vendor Performance, 2Q 2014: http://www.marketresearchreports.biz/analysis/211686

This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors’ shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume declined 8.6% sequentially in the first quarter of 2014, to around 448.6 million units.

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Traditional Advertising and Marketing Move Closer to Extinction Due to a New Online Brand Management Program


Irvine, CA (PRWEB) July 19, 2010

Brandtailers today announced a new product to manage a companys online brand. The patent-pending Online Brand Management Program listens, responds, promotes and measures brands in the online world. Beta testers agree it is a strong replacement for traditional advertising and marketing.

Our agency has been in advertising and marketing for 20 years, long enough to see 24k dial up modems give way to Terabytes and Cloud Servers, said Cheril Hendry, CEO of Brandtailers. Weve also seen the ROI of most traditional media decline to the point of irrelevance. A good online program, heavily focused on brand management, is where the market is going. With this product, well get our clients there first.

Adria Higginson, Brandtailers Director of Operations, described their Online Brand Management program as a tool that goes beyond common Social Media and Online Reputation Management products. There are lots of agencies touting their expertise in Twitter, Facebook, and customer review management, she said, but thats only a small piece of our program. To truly replace offline marketing with successful online branding, it takes more. A lot more.

Hendry said she spent the last few years watching businesses struggle with online advertising and marketing products they didnt understand, much less want to take time using. She knew there was a need not only for a full-service program, but also a full-service person that could manage the program for the client. Our product is a success because it includes state-of-the-art technology and a highly skilled Online Brand Manager.

Each Online Brand Manager spends two weeks in-house with a new client to understand their business operations and capture their corporate culture. In addition to this training, the OBM (Online Brand Manager) is often paired with industries theyre very familiar with. For example, Celine Bunagan, one of Brandtailers Online Brand Managers, has extensive experience with luxury automotive marketing. She said, Two weeks into the programs beta test, I helped a luxury dealer sell an Audi A4 through Twitter. That was pretty fun.

All of Brandtailers clients involved with the beta-test the said they especially liked the personalized Dashboard that comes with the program. Katherine Topping, Brandtailers Online Brand Management Supervisor, said, The Dashboard is a live, moment by moment summary of our listening, responding, promoting and measuring efforts on behalf of the client. Its all they need to know whats going on. She explained that clients have live access not only to whats happening on line, but direct connection to their Online Brand Manager as well. Topping said, We even have a weekly two minute video summary for executives who are extremely time-limited but still want to stay informed.

Hendry is clear to point out this product is not for every business. She states it is primarily designed for medium sized companies that know they need an online marketing and brand management program, but for whatever reason they dont want to bring it in-house.

For additional information on Brandtailers Online Brand Management Program contact Cheril Hendry or visit http://www.onlinebrandmanagers.com

About Brandtailers:

Brandtailers is a full-service digital and traditional marketing agency with twenty years of expertise in the retail, financial, educational, automotive and real estate industries. Based in Southern California, they have been recognized as Orange Countys top digital marketing agency for the past three years. They work with local, regional and national brands within the United States and Canada.

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