LeadMaster ‘Smart Queues’ bring Intelligence to Call Centers & Inside Sales


Roswell, GA (PRWEB) July 31, 2013

LeadMaster, a leader in Sales and Marketing Automation solutions announces ‘Smart Queues’, the latest enhancement to their Cloud-Based CRM solution. Smart Queues provide the ability to organize prospects and customer call records from different sources and automatically serve them up to the sales team in prioritized order. Once a caller enters a pre-defined Smart Queue the system intelligently determines which call records will have the highest priority (score) and begins to deliver them to the agent.

For most business, raw prospects and customer inquiries can come from a variety of sources. The challenge is to ensure higher priority inquiries are worked first. Smart Queues allow management to pre-define how leads are scored, keeping the guesswork out of the hands of the call team.

For example, suppose leads are coming from three sources: the companys website, Google advertising and pre-qualified purchased leads. A Smart Queue can be setup so that pre-qualified leads will always be delivered first and then a blend of website and advertising leads are delivered when there are no pre-qualified leads available.

For outbound calling teams The Smart Queue will be especially effective for improving productivity.

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