Lead Liaison Posts Record Results


Allen, TX (PRWEB) January 10, 2013

Lead Liaison, an innovative revenue generation software provider announced today that sales improved 104% from Q3 to Q4 2012. During the same period the company doubled its customer base through a series of successful product integrations.

Lead Liaison develops marketing automation applications which target small to medium-sized businesses. The companys flagship software solutions, Lead Management Automation (LMA), and Streamer contributed to the companys best quarter since opening in 2008. These two solutions benefit sales and marketing departments in three key ways: 1) allows sales staff to be more effective at closing sales and become more efficient with lead prioritization; 2) allows marketing staff to measure campaign results more accurately; and 3) aligns both departments by sharing information that helps build more effective marketing campaigns and shorter sales cycles.

One of the companys advantages stems from its integration with Salesforce.com, one of the industry’s leading customer relations management (CRM) providers. The LMA platform integrates with Salesforce.coms Sales Cloud application. A leads activity profile is captured through the LMA application and populated into the Sales Cloud providing essential information for sales effectiveness.

Lead Liaisons Streamer provides a real-time activity monitor that is displayed within a customers web browser or via a desktop application. The product integrates with popular browsers, such as Google Chrome, Internet Explorer

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